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On the R&D/marketing interface in knowledge intensive entrepreneurial firms

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  • James Boles

    (University of North Carolina at Greensboro)

  • Albert N. Link

    (University of North Carolina at Greensboro)

Abstract

In this paper we focus on the performance impact associated with whether R&D or marketing takes the lead in product innovations and/or product development. We examine empirically the performance of a sample of entrepreneurial firms across 10 European Union countries for which we can identify alternative regimes in which R&D, or in which marketing, is viewed as being relatively more important in creating and sustaining the firm’s competitive advantage. We find that when R&D is the dominant strategy, firms realize greater growth in sales, other factors held constant.

Suggested Citation

  • James Boles & Albert N. Link, 2017. "On the R&D/marketing interface in knowledge intensive entrepreneurial firms," International Entrepreneurship and Management Journal, Springer, vol. 13(3), pages 943-952, September.
    • Handle: RePEc:spr:intemj:v:13:y:2017:i:3:d:10.1007_s11365-016-0429-0
    DOI: 10.1007/s11365-016-0429-0
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    References listed on IDEAS

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    1. David B. Audretsch & Donald F. Kuratko & Albert N. Link, 2016. "Dynamic entrepreneurship and technology-based innovation," Journal of Evolutionary Economics, Springer, vol. 26(3), pages 603-620, July.
    2. James A. Cunningham & Albert N. Link, 2016. "Exploring the effectiveness of research and innovation policies among European Union countries," International Entrepreneurship and Management Journal, Springer, vol. 12(2), pages 415-425, June.
    3. William E. Souder, 1977. "Effectiveness of Nominal and Interacting Group Decision Processes for Integrating R&D and Marketing," Management Science, INFORMS, vol. 23(6), pages 595-605, February.
    4. Albert N. Link & Christopher A. Swann, 2016. "R&D as an investment in knowledge based capital," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 43(1), pages 11-24, March.
    5. Sara Amoroso & Pietro Moncada-Paternò-Castello & Antonio Vezzani, 2017. "R&D profitability: the role of risk and Knightian uncertainty," Small Business Economics, Springer, vol. 48(2), pages 331-343, February.
    6. Stock, Ruth & Reiferscheid, Ines, 2014. "Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 65205, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    7. Mansfield, Edwin & Wagner, Samuel, 1975. "Organizational and Strategic Factors Associated with Probabilities of Success in Industrial R & D," The Journal of Business, University of Chicago Press, vol. 48(2), pages 179-198, April.
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    Cited by:

    1. Lee, In Hyeock & Lévesque, Moren, 2023. "Do resource-constrained early-stage firms balance their internal resources across business activities? If so, should they?," Journal of Business Research, Elsevier, vol. 159(C).

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