IDEAS home Printed from https://ideas.repec.org/a/spr/ijocsr/v10y2025i1d10.1186_s40991-025-00113-6.html
   My bibliography  Save this article

Can the differences in senior leadership team & society’s orientations impact on CSR implementation in MNCs? A case study

Author

Listed:
  • Taye Timothy Osadiya

    (London South Bank University Business School, London South Bank University)

Abstract

In recent years, multinational corporations (MNCs) have been facing challenges in implementing corporate social responsibility (CSR) programmes that meet the needs of diverse stakeholder groups. These arise as the implementation is often led by senior leadership teams whose orientations lack cultural sensitivity and local relevance. Hence, this study reviewed the extent to which a corporation’s senior leadership team are responding to these challenges. In exploring the issues in question, constructivist realism position encompassing quantitative and qualitative methodologies was adopted as they both apply similar logic when analysing phenomena. They are also deconstructive in probing natural unfolding episodes in the social world since both methodologies deal with data. Analysis of findings revealed differences in senior leadership team of the corporation and that of stakeholders’ orientations. In addition, stakeholder groups believed that corporations’ obligations to society are not limited to economic and legal, but include social, environmental, and philanthropic. Finally, corporations that operate in environments where legal and corporate governance rules are weak, may ignore obligations that are beyond economic and legal. Based on these outcomes, the study made the following contributions: corporations should develop a robust framework that facilitates dialogue among stakeholders and the host country must tighten its corporate governance and rules of law to make corporations adhere to cultural sensitivity and local relevance when implementing social and ethical programmes.

Suggested Citation

  • Taye Timothy Osadiya, 2025. "Can the differences in senior leadership team & society’s orientations impact on CSR implementation in MNCs? A case study," International Journal of Corporate Social Responsibility, Springer, vol. 10(1), pages 1-19, December.
  • Handle: RePEc:spr:ijocsr:v:10:y:2025:i:1:d:10.1186_s40991-025-00113-6
    DOI: 10.1186/s40991-025-00113-6
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1186/s40991-025-00113-6
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1186/s40991-025-00113-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    2. Klonoski, Richard J., 1991. "Foundational considerations in the corporate social responsibility debate," Business Horizons, Elsevier, vol. 34(4), pages 9-18.
    3. John Richard Kurpierz & Ken Smith, 2020. "The greenwashing triangle: adapting tools from fraud to improve CSR reporting," Sustainability Accounting, Management and Policy Journal, Emerald Group Publishing Limited, vol. 11(6), pages 1075-1093, May.
    4. Margaret Brunton & Gabriel Eweje & Nazim Taskin, 2017. "Communicating Corporate Social Responsibility to Internal Stakeholders: Walking the Walk or Just Talking the Talk?," Business Strategy and the Environment, Wiley Blackwell, vol. 26(1), pages 31-48, January.
    5. Dorothée Baumann-Pauly & Christopher Wickert & Laura Spence & Andreas Scherer, 2013. "Organizing Corporate Social Responsibility in Small and Large Firms: Size Matters," Journal of Business Ethics, Springer, vol. 115(4), pages 693-705, July.
    6. Nataša Verk & Urša Golob & Klement Podnar, 2021. "A Dynamic Review of the Emergence of Corporate Social Responsibility Communication," Journal of Business Ethics, Springer, vol. 168(3), pages 491-515, January.
    7. Sanjay Ramchander & Robert G. Schwebach & KIM Staking, 2012. "The informational relevance of corporate social responsibility: evidence from DS400 index reconstitutions," Strategic Management Journal, Wiley Blackwell, vol. 33(3), pages 303-314, March.
    8. Rodolphe Durand & Deborah Philippe, 2011. "The impact of norm-conforming behaviors on firm reputation," Post-Print hal-00609203, HAL.
    9. Andrew Crane & Sarah Glozer, 2016. "Researching Corporate Social Responsibility Communication: Themes, Opportunities and Challenges," Journal of Management Studies, Wiley Blackwell, vol. 53(7), pages 1223-1252, November.
    10. Liudmyla Svystunova & Yulia Muratova & Johann Fortwengel & Tony Edwards, 2024. "Multinational Corporations’ Interactions with Host Institutions: Taking Stock and Moving Forward," Management International Review, Springer, vol. 64(1), pages 3-33, February.
    11. Tahniyath Fatima & Said Elbanna, 2023. "Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework," Journal of Business Ethics, Springer, vol. 183(1), pages 105-121, February.
    12. Hadiqa Ahmad & Muhammad Yaqub & Seung Hwan Lee, 2024. "Environmental-, social-, and governance-related factors for business investment and sustainability: a scientometric review of global trends," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(2), pages 2965-2987, February.
    13. Alexandro Kleine & Michael Hauff, 2009. "Sustainability-Driven Implementation of Corporate Social Responsibility: Application of the Integrative Sustainability Triangle," Journal of Business Ethics, Springer, vol. 85(3), pages 517-533, April.
    14. Tuan-Hock Ng & Chun-Teck Lye & Kar-Hoong Chan & Ying-Zhee Lim & Ying-San Lim, 2020. "Sustainability in Asia: The Roles of Financial Development in Environmental, Social and Governance (ESG) Performance," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 150(1), pages 17-44, July.
    15. Angela R. Dobele & Kate Westberg & Marion Steel & Kris Flowers, 2014. "An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry," Business Strategy and the Environment, Wiley Blackwell, vol. 23(3), pages 145-159, March.
    16. Erin M. Reid & Michael W. Toffel, 2009. "Responding to public and private politics: corporate disclosure of climate change strategies," Strategic Management Journal, Wiley Blackwell, vol. 30(11), pages 1157-1178, November.
    17. Erin M. Reid & Michael W. Toffel, 2009. "Responding to public and private politics: corporate disclosure of climate change strategies," Strategic Management Journal, Wiley Blackwell, vol. 30(11), pages 1157-1178, November.
    18. Jarrell, Gregg & Peltzman, Sam, 1985. "The Impact of Product Recalls on the Wealth of Sellers," Journal of Political Economy, University of Chicago Press, vol. 93(3), pages 512-536, June.
    19. Christopher Wickert & Andreas Georg Scherer & Laura J. Spence, 2016. "Walking and Talking Corporate Social Responsibility: Implications of Firm Size and Organizational Cost," Journal of Management Studies, Wiley Blackwell, vol. 53(7), pages 1169-1196, November.
    20. John Richard Kurpierz & Ken Smith, 2020. "The greenwashing triangle: adapting tools from fraud to improve CSR reporting," Sustainability Accounting, Management and Policy Journal, Emerald Group Publishing Limited, vol. 11(6), pages 1075-1093, May.
    21. Valentina Marano & Tatiana Kostova, 2016. "Unpacking the Institutional Complexity in Adoption of CSR Practices in Multinational Enterprises," Journal of Management Studies, Wiley Blackwell, vol. 53(1), pages 28-54, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tahniyath Fatima & Said Elbanna, 2023. "Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework," Journal of Business Ethics, Springer, vol. 183(1), pages 105-121, February.
    2. Hans B. Christensen & Luzi Hail & Christian Leuz, 2021. "Mandatory CSR and sustainability reporting: economic analysis and literature review," Review of Accounting Studies, Springer, vol. 26(3), pages 1176-1248, September.
    3. Ilka Marie Frerichs & Thorsten Teichert, 2023. "Research streams in corporate social responsibility literature: a bibliometric analysis," Management Review Quarterly, Springer, vol. 73(1), pages 231-261, February.
    4. Andra Modreanu & Sorin-George Toma & Marin Burcea & Cătălin Grădinaru, 2024. "Perceptions and Attitudes of SMEs and MNCs Managers Regarding CSR Implementation: Insights from Companies Operating in the Retail Sector," Sustainability, MDPI, vol. 16(10), pages 1-29, May.
    5. Reppmann, Manuel & Maibaum, Frederik & Edinger-Schons, Laura Marie & Foege, Johann Nils, 2025. "Talk, but don’t talk too much: How corporate sustainability communication evokes stepwise organizational change," Journal of Business Research, Elsevier, vol. 189(C).
    6. Rashidi-Sabet, Siavash & Madhavaram, Sreedhar & Parvatiyar, Atul, 2022. "Strategic solutions for the climate change social dilemma: An integrative taxonomy, a systematic review, and research agenda," Journal of Business Research, Elsevier, vol. 146(C), pages 619-635.
    7. Nataša Verk & Urša Golob & Klement Podnar, 2021. "A Dynamic Review of the Emergence of Corporate Social Responsibility Communication," Journal of Business Ethics, Springer, vol. 168(3), pages 491-515, January.
    8. Fisher-Vanden, Karen & Thorburn, Karin S., 2011. "Voluntary corporate environmental initiatives and shareholder wealth," Journal of Environmental Economics and Management, Elsevier, vol. 62(3), pages 430-445.
    9. Rodolphe Durand & Panayiotis (Panikos) Georgallis, 2018. "Differential Firm Commitment to Industries Supported by Social Movement Organizations," Organization Science, INFORMS, vol. 29(1), pages 154-171, February.
    10. Abreu, Mônica Cavalcanti Sá de & Webb, Kernaghan & Araújo, Francisco Sávio Maurício & Cavalcante, Jaime Phasquinel Lopes, 2021. "From “business as usual” to tackling climate change: Exploring factors affecting low-carbon decision-making in the canadian oil and gas sector," Energy Policy, Elsevier, vol. 148(PA).
    11. Trinh, Vu Quang & Nguyen, Nga & Le, Phuong & Nguyen, Thao Ngoc, 2025. "Unraveling the ‘green-default paradox’: Assessing the influence of gender-diverse boards and socially responsible ratings," International Review of Financial Analysis, Elsevier, vol. 102(C).
    12. Frederic Läger & Yassin Denis Bouzzine & Rainer Lueg, 2022. "The relationship between firm complexity and corporate social responsibility: International evidence from 2010–2019," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(3), pages 549-560, May.
    13. Varsha Sehgal & Naval Garg & Jagvinder Singh, 2023. "Impact of sustainability reporting and performance on organization legitimacy," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 14(1), pages 143-153, March.
    14. Rongtitya Rith & Riccardo Spinelli, 2024. "Examining the X factor of corporate social responsibility in professional football clubs: An integrative literature review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 3487-3501, July.
    15. Alan Kai Ming Au & Yi-Fan Yang & Huan Wang & Rui-Hong Chen & Leven J. Zheng, 2023. "Mapping the Landscape of ESG Strategies: A Bibliometric Review and Recommendations for Future Research," Sustainability, MDPI, vol. 15(24), pages 1-26, December.
    16. Pei Sun & Jonathan Doh & Tazeeb Rajwani & Timothy Werner & Xiaowei Rose Luo, 2024. "The Management of Socio‐Political Issues and Environments: Toward a Research Agenda for Corporate Socio‐Political Engagement," Journal of Management Studies, Wiley Blackwell, vol. 61(2), pages 277-306, March.
    17. Dzieliński, Michał & Eugster, Florian & Sjöström, Emma & Wagner, Alexander F., 2022. "Climate Talk in Corporate Earnings Calls," Misum Working Paper Series 2022-6, Stockholm School of Economics, Mistra Center for Sustainable Markets (Misum).
    18. Fabrizio Zerbini, 2017. "CSR Initiatives as Market Signals: A Review and Research Agenda," Journal of Business Ethics, Springer, vol. 146(1), pages 1-23, November.
    19. Christopher Wickert, 2021. "Corporate Social Responsibility Research in the Journal of Management Studies: A Shift from a Business‐Centric to a Society‐Centric Focus," Journal of Management Studies, Wiley Blackwell, vol. 58(8), pages 1-17, December.
    20. Sreevas Sahasranamam & Bindu Arya & Mukesh Sud, 2020. "Ownership structure and corporate social responsibility in an emerging market," Asia Pacific Journal of Management, Springer, vol. 37(4), pages 1165-1192, December.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:ijocsr:v:10:y:2025:i:1:d:10.1186_s40991-025-00113-6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.