Marketing communications in luxury fashion retail in the era of big data
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DOI: 10.1007/s10660-023-09732-2
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- Jin, Byoungho Ellie & Shin, Daeun Chloe, 2020. "Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model," Business Horizons, Elsevier, vol. 63(3), pages 301-311.
- Makkar, Marian & Yap, Sheau-Fen, 2018. "Emotional experiences behind the pursuit of inconspicuous luxury," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 222-234.
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Keywords
Brand; Digital technology; Fashion industry; Fashion marketing; Status goods;All these keywords.
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