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Knowledge mapping of social commerce research: a visual analysis using CiteSpace

Author

Listed:
  • Yi Cui

    (Xidian University)

  • Jian Mou

    (Xidian University)

  • Yanping Liu

    (Xidian University)

Abstract

Social commerce has rapidly developed as a new area in electronic commerce field and has risen the attention of both researchers and practitioners. This paper investigated the intellectual structure, development, and evolution of social commerce quantitatively to provide a systematic review of the current state of the social commerce literature. We used a visualization tool called CiteSpace and mapped our result into the I-model for classification. According to 503 articles focusing on social commerce with associated 12,089 references, we have identified the most influential authors, institutions, publications, keywords, and references in this field, as well as the hot topics and future trends. In addition, we have developed the visual network of these research elements through CiteSpace for a deep level analysis, especially for future research trends prediction. Finally, our combination of bibliometric methods and a systematic review makes for a better understanding in the development of social commerce for both researchers and practitioners.

Suggested Citation

  • Yi Cui & Jian Mou & Yanping Liu, 2018. "Knowledge mapping of social commerce research: a visual analysis using CiteSpace," Electronic Commerce Research, Springer, vol. 18(4), pages 837-868, December.
    • Handle: RePEc:spr:elcore:v:18:y:2018:i:4:d:10.1007_s10660-018-9288-9
    DOI: 10.1007/s10660-018-9288-9
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    References listed on IDEAS

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    16. M. Isabel Diéguez-Castrillón & Ana Gueimonde-Canto & Nuria Rodríguez-López, 2022. "Sustainability indicators for tourism destinations: bibliometric analysis and proposed research agenda," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(10), pages 11548-11575, October.
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    21. Jian Wang & Fakhar Shahzad & Zeeshan Ahmad & Muhammad Abdullah & Nadir Munir Hassan, 2022. "Trust and Consumers’ Purchase Intention in a Social Commerce Platform: A Meta-Analytic Approach," SAGE Open, , vol. 12(2), pages 21582440221, April.
    22. Shan Du & Hua Li, 2019. "The Knowledge Mapping of Mobile Commerce Research: A Visual Analysis Based on I-Model," Sustainability, MDPI, vol. 11(6), pages 1-26, March.
    23. Hongmei Guan & Taozhen Huang & Xin Guo, 2023. "Knowledge Mapping of Tourist Experience Research: Based on CiteSpace Analysis," SAGE Open, , vol. 13(2), pages 21582440231, April.
    24. Beliaeva, Tatiana & Ferasso, Marcos & Kraus, Sascha & Mahto, Raj V., 2022. "Marketing and family firms: Theoretical roots, research trajectories, and themes," Journal of Business Research, Elsevier, vol. 144(C), pages 66-79.

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