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Systematic reflection as a learning opportunity

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  • S. Adam Brasel

    (Boston College)

Abstract

As Shelby Hunt’s article in this issue illustrates, reflective manuscripts offer significant opportunities to illuminate the processes and drivers that lead to successful theory adoption and success. Reflective articles can serve as educational resources to pass down institutional knowledge within the field and illustrate routes to generating influential theory contributions. Building from literature on “post-mortem” project management analysis, this article proposes a system of five questions that can be used to guide reflective manuscripts.

Suggested Citation

  • S. Adam Brasel, 2011. "Systematic reflection as a learning opportunity," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 90-92, June.
    • Handle: RePEc:spr:amsrev:v:1:y:2011:i:2:d:10.1007_s13162-011-0010-5
    DOI: 10.1007/s13162-011-0010-5
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    References listed on IDEAS

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    1. McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
    2. Shelby D. Hunt, 2011. "Developing successful theories in marketing: insights from resource-advantage theory," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 72-84, June.
    3. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
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    Cited by:

    1. Victoria L. Crittenden & Robert A. Peterson, 2011. "Ruminations about making a theoretical contribution," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 67-71, June.

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    Keywords

    Reflective; Theory; Commentary;
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