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Investigation of Perceived Risks in Holiday Purchases From Web-Based Travel Intermediaries According to Demographic Characteristics

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  • Emre Ozan Aksöz
  • Furkan Hafif

Abstract

The main purpose of this research is to determine the risks in holiday purchasing that tourists perceive in the preferences of web-based travel agencies and risk reduction strategies. The research data were collected from domestic tourists residing in Eskisehir who had previously purchased a holiday. A total of 406 questionnaires were considered valid after the face-to-face survey process. The dimensions of risk most strongly perceived by tourists were identified as performance risk, security risk, and financial risk. Tourists who purchased holidays from a travel agency's sales office, as well as females, singles, and those in the age groups of 18-25 and 50 and older, reported higher perceived risks than others. Based on the research findings, recommendations were provided for industry practitioners and researchers.

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Handle: RePEc:sng:ejae01:227
DOI: 10.5937/EJAE22-55534
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File URL: https://journal.singidunum.ac.rs/files/2025-22-1/investigation-of-perceived-risks-in-holiday-purchases-from-web-based-travel-intermediaries-according-to-demographic-characteristics.pdf
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File URL: https://journal.singidunum.ac.rs/paper/investigation-of-perceived-risks-in-holiday-purchases-from-web-based-travel-intermediaries-according-to-demographic-characteristics
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