IDEAS home Printed from https://ideas.repec.org/a/sgh/annals/i49y2018p113-124.html
   My bibliography  Save this article

Protection of Marketing Information

Author

Listed:
  • Sylwia Sobolewska

    (Szkoła Główna Handlowa, Instytut Informatyki i Gospodarki Cyfrowej, Zakład e-biznesu)

Abstract

Marketing information is crucial for each company market activity, that is why its security is really important. Protection of marketing information needs not only IT solutions but also employees’ awareness of cyber and other threats like, for example intelligence activities. Sales and marketing departments’ employees should be trained in the field of cyber security and should be informed which information is confidential and why.

Suggested Citation

  • Sylwia Sobolewska, 2018. "Protection of Marketing Information," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 49, pages 113-124.
    • Handle: RePEc:sgh:annals:i:49:y:2018:p:113-124
    as

    Download full text from publisher

    File URL: http://rocznikikae.sgh.waw.pl/p/roczniki_kae_z49_08.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. David R. Hannah & Kirsten Robertson, 2015. "Why and How Do Employees Break and Bend Confidential Information Protection Rules?," Journal of Management Studies, Wiley Blackwell, vol. 52(3), pages 381-413, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Heidi Olander & Pia Hurmelinna-Laukkanen, 2015. "Proactive Hrm For Reducing Knowledge Risks — Evaluating Commitment And Trustworthiness," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 19(06), pages 1-20, December.
    2. Anna-Maija Nisula & Heidi Olander & Kaisa Henttonen, 2017. "Entrepreneurial Motivations As Drivers Of Expert Creativity," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(05), pages 1-19, June.
    3. Langlois, Jonathan & BenMahmoud-Jouini, Sihem & Servajean-Hilst, Romaric, 2023. "Practicing secrecy in open innovation – The case of a military firm," Research Policy, Elsevier, vol. 52(1).
    4. Kannan Srikanth & Anand Nandkumar & Deepa Mani & Prashant Kale, 2020. "How Firms Build Isolating Mechanisms for Knowledge: A Study in Offshore Research and Development Captives," Strategy Science, INFORMS, vol. 5(2), pages 98-116, June.
    5. Stefan, Ioana & Hurmelinna-Laukkanen, Pia & Vanhaverbeke, Wim & Oikarinen, Eeva-Liisa, 2022. "The dark side of open innovation: Individual affective responses as hidden tolls of the paradox of openness," Journal of Business Research, Elsevier, vol. 138(C), pages 360-373.
    6. Hannah, David R. & McCarthy, Ian P. & Kietzmann, Jan, 2015. "We’re leaking, and everything's fine: How and why companies deliberately leak secrets," Business Horizons, Elsevier, vol. 58(6), pages 659-667.
    7. Kummitha, Rama Krishna Reddy & Crutzen, Nathalie, 2019. "Smart cities and the citizen-driven internet of things: A qualitative inquiry into an emerging smart city," Technological Forecasting and Social Change, Elsevier, vol. 140(C), pages 44-53.
    8. Fedorenko, Ivan & Berthon, Pierre & Edelman, Linda, 2023. "Top secret: Integrating 20 years of research on secrecy," Technovation, Elsevier, vol. 123(C).
    9. Hurmelinna-Laukkanen, Pia & Yang, Jialei, 2022. "Distinguishing between appropriability and appropriation: A systematic review and a renewed conceptual framing," Research Policy, Elsevier, vol. 51(1).
    10. Ruthanne Huising & Susan S. Silbey, 2021. "Accountability infrastructures: Pragmatic compliance inside organizations," Regulation & Governance, John Wiley & Sons, vol. 15(S1), pages 40-62, November.
    11. Robertson, Kirsten M. & Hannah, David R. & Lautsch, Brenda A., 2015. "The secret to protecting trade secrets: How to create positive secrecy climates in organizations," Business Horizons, Elsevier, vol. 58(6), pages 669-677.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sgh:annals:i:49:y:2018:p:113-124. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Michał Bernardelli (email available below). General contact details of provider: https://edirc.repec.org/data/sgwawpl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.