IDEAS home Printed from https://ideas.repec.org/a/scm/ecofrm/v6y2017i3p23.html
   My bibliography  Save this article

Measuring The Consumption Trends Of Values And Considerations Of Producing Consumer (Prosumer) In Food And Beverage Sector By Values, Attitudes, And Lifestyles System Scale (Vals-2) The Sample Of Balikesir Province

Author

Listed:
  • Nur Neºe ?ahin,

    (Balikesir University Social Sciences Institute Author-Name :Murat Dogdubay
    Balikesir University Tourism Faculty)

Abstract

Purpose: With the impact of globalization, the world is rapidly changing, and this change is also changing the lifestyles, perceptions, consumption habits, and, of course, the needs and desires of individuals. The concept of marketing is renewing, developing and constantly reforming according to the conditions of the changing age. The aim of this study is to discuss the concept of Prosumer, which is a new concept in literature, and to relate consumption trends in the food and beverage sector to the demographic factors and lifestyles of the new generation consumers. Design / methodology / approach: In the study, the consumption tendencies of producing consumers who produce in the food and beverage sector have been tried to be measured by values and lifestyle system scale (VALS 2). It has been tried to determine whether the producing consumers are present on the basis of the selected sample, demographical features and lifestyles, whether they are related to producing consumer consumption tendency or not. Findings: As a result of the analyzes carried out, it is concluded that the demographics have not a significant influence on life styles and producing consumer consumption trends; the lifestyle has not a significant influence on the consumer consumption tendency producing, and the producing consumer trend exist in the research universe. Originality/value: It is thought that the study carried out is important at this point both in providing an awareness in the food and beverage sector and in contributing to the literature about a new concept of producing consumers. Keywords: Producing-consumer, Prosumer, Marketing, VALS2, Consumption Tendency, Food and Beverage Sector

Suggested Citation

  • Nur Neºe ?ahin,, 2017. "Measuring The Consumption Trends Of Values And Considerations Of Producing Consumer (Prosumer) In Food And Beverage Sector By Values, Attitudes, And Lifestyles System Scale (Vals-2) The Sample Of Bali," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(3), pages 1-23, august.
    • Handle: RePEc:scm:ecofrm:v:6:y:2017:i:3:p:23
    as

    Download full text from publisher

    File URL: http://ecoforumjournal.ro/index.php/eco/article/view/672/422
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sheth, Jagdish N. & Parvatiyar, Atul, 1995. "The evolution of relationship marketing," International Business Review, Elsevier, vol. 4(4), pages 397-418.
    2. Rafael Ramírez, 1999. "Value co‐production: intellectual origins and implications for practice and research," Strategic Management Journal, Wiley Blackwell, vol. 20(1), pages 49-65, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rod Mccoll & Yann Truong & Antonella La Rocca, 2019. "Service guarantees as a base for positioning in B2B," Post-Print hal-02326105, HAL.
    2. Parry, Glenn & Bustinza, Oscar F. & Vendrell-Herrero, Ferran, 2012. "Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes," International Journal of Production Economics, Elsevier, vol. 135(1), pages 320-332.
    3. Heribert Gierl & Gunter Gehrke, 2004. "Kundenbindung in industriellen Zuliefer-Abnehmer-Beziehungen," Schmalenbach Journal of Business Research, Springer, vol. 56(3), pages 203-236, May.
    4. Perez-Vega, Rodrigo & Hopkinson, Paul & Singhal, Aishwarya & Mariani, Marcello M., 2022. "From CRM to social CRM: A bibliometric review and research agenda for consumer research," Journal of Business Research, Elsevier, vol. 151(C), pages 1-16.
    5. Edwards, Chase J. & Bendickson, Joshua S. & Baker, Brent L. & Solomon, Shelby J., 2020. "Entrepreneurship within the history of marketing," Journal of Business Research, Elsevier, vol. 108(C), pages 259-267.
    6. Fábio Vinicius de Macedo Bergamo & Antonio Carlos Giuliani & Silvia Helena Carvalho Ramos Valladao de Camargo & Felipe Zambaldi & Mateus Canniatti Ponchio, 2012. "Student loyalty based on relationship quality: an analysis on higher," Brazilian Business Review, Fucape Business School, vol. 9(2), pages 26-46, April.
    7. Ha Lau Ching & Paul Ellis, 2006. "Does relationship marketing exist in cyberspace?," Management International Review, Springer, vol. 46(5), pages 557-572, September.
    8. P. Van Kenhove & K. De Wulf & D. Van Den Poelt, 2003. "Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/168, Ghent University, Faculty of Economics and Business Administration.
    9. Teerling, M.L. & Huizingh, Eelko K.R.E., 2006. "Exploring the concept of web site customization: applications and antecedents," Research Report 06F07, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    10. Nasser Al‐Baimani & Nick Clifton & Eleri Jones & Rhiannon Pugh, 2021. "Applying the ecosystem model in a new context? The case of business incubation in Oman," Growth and Change, Wiley Blackwell, vol. 52(2), pages 663-686, June.
    11. Minami, Chieko & Dawson, John, 2008. "The CRM process in retail and service sector firms in Japan: Loyalty development and financial return," Journal of Retailing and Consumer Services, Elsevier, vol. 15(5), pages 375-385.
    12. Keith Blois, 2006. "The Boundaries of the Firm—A Question of Interpretation?," Industry and Innovation, Taylor & Francis Journals, vol. 13(2), pages 135-150.
    13. Paul-Emmanuel Pichon, 2002. "Efficacité des réducteurs de risque marketing dans la confiance du consommateur : le cas des marques alimentaires cautionnées par des grands chefs de cuisine," Post-Print hal-03277890, HAL.
    14. repec:dau:papers:123456789/3558 is not listed on IDEAS
    15. Gry Agnete Alsos & Dorthe Eide & Einar Lier Madsen, 2014. "Introduction: innovation in tourism industries," Chapters, in: Gry Agnete Alsos & Dorthe Eide & Einar Lier Madsen (ed.), Handbook of Research on Innovation in Tourism Industries, chapter 1, pages 1-24, Edward Elgar Publishing.
    16. Rodrigo Lozano, 2020. "Analysing the use of tools, initiatives, and approaches to promote sustainability in corporations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 982-998, March.
    17. Abosag, Ibrahim & Lee, Joong-Woo, 2013. "The formation of trust and commitment in business relationships in the Middle East: Understanding Et-Moone relationships," International Business Review, Elsevier, vol. 22(3), pages 602-614.
    18. Gian Luca Casali & Mirko Perano & Andrea Moretta Tartaglione & Roxanne Zolin, 2018. "How Business Idea Fit Affects Sustainability and Creates Opportunities for Value Co-Creation in Nascent Firms," Sustainability, MDPI, vol. 10(1), pages 1-15, January.
    19. Christos Pitelis, 2013. "Towards a More ‘Ethically Correct’ Governance for Economic Sustainability," Journal of Business Ethics, Springer, vol. 118(3), pages 655-665, December.
    20. Rafael Ramírez & Mikael Paltschik, 2013. "Seizing the Opportunities Opened by the ‘Peak oil’ Effect to Reorient ‘Services’ and ‘Systems’ Research Towards ‘Value Co‐Production Systems’ Scholarship," Systems Research and Behavioral Science, Wiley Blackwell, vol. 30(5), pages 548-560, September.
    21. Yinglu Sun & Wei Xue & Subir Bandyopadhyay & Dong Cheng, 2022. "WeChat mobile-payment-based smart retail customer experience: an integrated framework," Information Technology and Management, Springer, vol. 23(2), pages 77-94, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scm:ecofrm:v:6:y:2017:i:3:p:23. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Iulian Condratov (email available below). General contact details of provider: https://edirc.repec.org/data/feusvro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.