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ICT adoption and tourism consumption among rural residents in China

Author

Listed:
  • Zhongkun Zhu

    (Peking University, China)

  • Wanglin Ma

    (Lincoln University, New Zealand)

  • Chenxin Leng

    (Tsinghua University, China)

Abstract

Little is known about the tourism consumption of the rural population in developing and emerging countries. This note fills the gap by investigating how information and communication technology (ICT) adoption influences tourism participation decisions and expenditure of rural residents in China. We estimate the data of 11,000 samples from the China Labor-force Dynamic Survey data, using both recursive bivariate probit and treatment effects models. Findings reveal that ICT adoption increases the probability of tourism participation among rural Chinese residents by 18.6% but decreases the expenditure of tourism participants by 442 Yuan/capita on average. We also show that ICT adoption empowers rural women for tourism consumption. Our findings highlight the importance of improving the rural ICT infrastructure and promoting ICT adoption among rural residents to boost rural tourism consumption and social welfare.

Suggested Citation

  • Zhongkun Zhu & Wanglin Ma & Chenxin Leng, 2022. "ICT adoption and tourism consumption among rural residents in China," Tourism Economics, , vol. 28(6), pages 1669-1675, September.
    • Handle: RePEc:sae:toueco:v:28:y:2022:i:6:p:1669-1675
    DOI: 10.1177/13548166211000478
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    References listed on IDEAS

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    Cited by:

    1. Zhen Zhong & Yiming Zhang & Jian Zhang & Mingming Su, 2025. "How information and communication technologies contribute to rural tourism resilience: evidence from China," Electronic Commerce Research, Springer, vol. 25(6), pages 4559-4594, December.
    2. Di Lu & Hongxia Gao & Yonglian Wang & Peng Su, 2025. "How does network infrastructure construction affect household tourism expenditures? An empirical analysis from rural China," Tourism Economics, , vol. 31(2), pages 183-200, March.
    3. Xiaoli Lu & Jingmin Zhu & Meng Zhou & Yilu Zhang, 2025. "Is digital economy the driving force for improving the tourism economic resilience? Evidence from China," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(12), pages 30249-30286, December.
    4. Liping Fu & Jie Yang & Yongqing Dong & Tong Pei, 2025. "How does information and communication technology promote tourism development? Evidence from the e-commerce pilot city policy in China," Tourism Economics, , vol. 31(2), pages 332-358, March.
    5. Lei Zhao & Qian Li & Jamie M Chen, 2025. "How does infrastructure investment boost tourism development? Evidence from China," Tourism Economics, , vol. 31(8), pages 1702-1725, December.
    6. Dong, Lin & Li, Xin, 2025. "Empirical investigation of health insurance's stimulatory effects on household tourism expenditure through the dual lens of economic and psychological resources," Finance Research Letters, Elsevier, vol. 84(C).

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