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Corporate social responsibility and COVID-19: Research implications

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  • Seoki Lee

    (The Pennsylvania State University, USA)

Abstract

Considering the unprecedented event of COVID-19 as both global public health and economic crisis, its impacts on society including businesses are almost unimaginable. In particular, since the tourism and hospitality industries are among the hardest hit, tourism and hospitality researchers should examine how to understand its implications for these industries. This article takes a view from the corporate social responsibility (CSR) standpoint in relation to the current pandemic and attempts to provide some research implications, especially from the financial economics and strategic management perspectives. Potential research topics discussed in the article include emerging CSR initiatives throughout the pandemic, a comparison between pre- and post-pandemic financial implications of CSR, a moderating role of CSR strategy, various performance measures including risk measures, and culture and industry as boundary conditions.

Suggested Citation

  • Seoki Lee, 2022. "Corporate social responsibility and COVID-19: Research implications," Tourism Economics, , vol. 28(4), pages 863-869, June.
    • Handle: RePEc:sae:toueco:v:28:y:2022:i:4:p:863-869
    DOI: 10.1177/1354816620978136
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    References listed on IDEAS

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    1. Michael C. Jensen, 2010. "Value Maximization, Stakeholder Theory, and the Corporate Objective Function," Journal of Applied Corporate Finance, Morgan Stanley, vol. 22(1), pages 32-42, January.
    2. He, Hongwei & Harris, Lloyd, 2020. "The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy," Journal of Business Research, Elsevier, vol. 116(C), pages 176-182.
    3. Lee, Seoki & Seo, Kwanglim & Sharma, Amit, 2013. "Corporate social responsibility and firm performance in the airline industry: The moderating role of oil prices," Tourism Management, Elsevier, vol. 38(C), pages 20-30.
    4. Inoue, Yuhei & Lee, Seoki, 2011. "Effects of different dimensions of corporate social responsibility on corporate financial performance in tourism-related industries," Tourism Management, Elsevier, vol. 32(4), pages 790-804.
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    Cited by:

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    2. Li, Biao & Mousa, Saeed & Reinoso, Johanna Rosali Reyes & Alzoubi, Haitham M. & Ali, Anis & Hoang, Anh Duong, 2023. "The role of technology innovation, customer retention and business continuity on firm performance after post-pandemic era in China’s SMEs," Economic Analysis and Policy, Elsevier, vol. 78(C), pages 1209-1220.
    3. Gabriela Lelo de Larrea & Mehmet Altin & Emrah Koçak & Fevzi Okumus, 2024. "Paycheck Protection Program and lending discrimination in the US hospitality industry," Tourism Economics, , vol. 30(7), pages 1780-1799, November.
    4. Kewen Wang & Yongqi Yu & Xin Wang & Haidong Zheng, 2024. "Walk your reputation: The impact of corporate social responsibility decoupling on the hospitality and tourism firm value in the time of crisis," Tourism Economics, , vol. 30(6), pages 1580-1599, September.
    5. Dominik Borek & Daniel Puciato, 2023. "Extraordinary and Unavoidable Circumstances in Tourism under COVID-19 and Post Pandemic Times—Casus Poland as Example of Sustainability Management," Sustainability, MDPI, vol. 15(3), pages 1-11, January.

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