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The Significance of Festivals to Regional Economies: Measuring the Economic Value of the Grahamstown National Arts Festival in South Africa

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  • Melville Saayman

    (Institute for Tourism, Wildlife Economics and Leisure Studies, North-West University, Potchefstroom Campus, Private Bag X6001, Potchefstroom 2520, South Africa)

  • Riaan Rossouw

    (School of Economics, North-West University, Potchefstroom Campus, South Africa and Eon Consulting, Midrand, South Africa)

Abstract

This paper estimates the economic value of South Africa's longest running national arts festival, the Grahamstown National Arts Festival in the Eastern Cape Province. The Eastern Cape is a middle-income province (6.6% of national GDP), settles 9.6% of the South African population and has a high unemployment rate. A survey was conducted in July 2009, with 450 visitors completing a structured questionnaire at various sampling locations across the festival area. A social accounting matrix (SAM) for the province was used to estimate the economic value of the arts festival to the region's economy (adopting the classical SAMs multiplier approach) with visitor depending data. This research shows that the festival makes a significant contribution to revenue generation as well as to job creation, thereby confirming that investments made by government in arts and culture can address economic objectives.

Suggested Citation

  • Melville Saayman & Riaan Rossouw, 2011. "The Significance of Festivals to Regional Economies: Measuring the Economic Value of the Grahamstown National Arts Festival in South Africa," Tourism Economics, , vol. 17(3), pages 603-624, June.
    • Handle: RePEc:sae:toueco:v:17:y:2011:i:3:p:603-624
    DOI: 10.5367/te.2011.0049
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    References listed on IDEAS

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    Cited by:

    1. Chris van Heerden & Melville Saayman, 2018. "Sustainability of a national arts festival," Tourism Economics, , vol. 24(5), pages 576-592, August.
    2. Marcus Roller, 2023. "Estimation of direct net effects of events," Tourism Economics, , vol. 29(6), pages 1577-1597, September.
    3. Dae-Kwan Kim & Hak-Jun Kim & Sang-Min Lee & Yeongbae Choe & Soo-Yeop Song, 2015. "An Estimation of the Contribution of the International Meeting Industry to the Korean National Economy Based on Input—Output Analysis," Tourism Economics, , vol. 21(3), pages 649-667, June.
    4. Lamia Jamel, 2020. "The Relation between Tourism and Economic Growth: A Case of Saudi Arabia as an Emerging Tourism Destination," Virtual Economics, The London Academy of Science and Business, vol. 3(4), pages 29-47, October.

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