IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i20p13132-d941142.html
   My bibliography  Save this article

Factors Influencing the Willingness to Pay in Yachting Tourism in the Context of COVID-19 Regular Prevention and Control: The Case of Dalian, China

Author

Listed:
  • Yunhao Yao

    (College of Public Administration and Humanities, Dalian Maritime University, Dalian 116000, China)

  • Ruoquan Zheng

    (College of Public Administration and Humanities, Dalian Maritime University, Dalian 116000, China)

  • Merle Parmak

    (College of Public Administration and Humanities, Dalian Maritime University, Dalian 116000, China)

Abstract

This study attempts to construct a framework of factors affecting the yachting tourists’ willingness to pay (WTP) in the context of COVID-19 regular prevention and control in Dalian, China. Relying on the framework of the extended theory of planned behavior (TPB), perceived external institutional and destination attribute factors are introduced to enhance the prediction of WTP. The results of the multivariate ordinal logistic regression model show that significant factors affecting yachting tourists’ WTP are income, education, past consumption experience, attitudes, destination attributes, and perceived behavior control. In addition, different factors affect the WTP of tourists who prefer motor boats and non-motor boats.

Suggested Citation

  • Yunhao Yao & Ruoquan Zheng & Merle Parmak, 2022. "Factors Influencing the Willingness to Pay in Yachting Tourism in the Context of COVID-19 Regular Prevention and Control: The Case of Dalian, China," Sustainability, MDPI, vol. 14(20), pages 1-17, October.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:20:p:13132-:d:941142
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/20/13132/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/20/13132/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Christina Tölkes & Elias Butzmann, 2018. "Motivating Pro-Sustainable Behavior: The Potential of Green Events—A Case-Study from the Munich Streetlife Festival," Sustainability, MDPI, vol. 10(10), pages 1-15, October.
    2. Natalie Stoeckl & Alastair Birtles & Marina Farr & Arnold Mangott & Matthew Curnock & Peter Valentine, 2010. "Live-Aboard Dive Boats in the Great Barrier Reef: Regional Economic Impact and the Relative Values of Their Target Marine Species," Tourism Economics, , vol. 16(4), pages 995-1018, December.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Aleksandra Łapko & Roma Strulak-Wójcikiewicz & Marek Landowski & Radosław Wieczorek, 2018. "Management of Waste Collection from Yachts and Tall Ships from the Perspective of Sustainable Water Tourism," Sustainability, MDPI, vol. 11(1), pages 1-15, December.
    5. Mohsin Javed & Zuzana Tučková & Abdul Bashiru Jibril, 2020. "The Role of Social Media on Tourists’ Behavior: An Empirical Analysis of Millennials from the Czech Republic," Sustainability, MDPI, vol. 12(18), pages 1-19, September.
    6. Jamie Chen & Chrysanthi Balomenou & Peter Nijkamp & Panoraia Poulaki & Dimitris Lagos, 2016. "The sustainability of yachting tourism: A case study on Greece," ERSA conference papers ersa16p293, European Regional Science Association.
    7. Aleksandar Grubor & Nikola Milicevic & Nenad Djokic, 2019. "Social-Psychological Determinants of Serbian Tourists’ Choice of Green Rural Hotels," Sustainability, MDPI, vol. 11(23), pages 1-13, November.
    8. Mihail N. Diakomihalis & Dimitris G. Lagos, 2008. "Estimation of the Economic Impacts of Yachting in Greece via the Tourism Satellite Account," Tourism Economics, , vol. 14(4), pages 871-887, December.
    9. Qing Zhang & Arporn Popa & Huazhen Sun & Weifeng Guo & Fang Meng, 2022. "Tourists’ Intention of Undertaking Environmentally Responsible Behavior in National Forest Trails: A Comparative Study," Sustainability, MDPI, vol. 14(9), pages 1-16, May.
    10. Abdullah Al-Swidi & Redhwan Mohammed Saleh, 2021. "How green our future would be? An investigation of the determinants of green purchasing behavior of young citizens in a developing Country," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 13436-13468, September.
    11. Whitehead, John C. & Wicker, Pamela, 2018. "Estimating willingness to pay for a cycling event using a willingness to travel approach," Tourism Management, Elsevier, vol. 65(C), pages 160-169.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yunhao Yao & Ruoquan Zheng & Merle Parmak, 2021. "Examining the Constraints on Yachting Tourism Development in China: A Qualitative Study of Stakeholder Perceptions," Sustainability, MDPI, vol. 13(23), pages 1-18, November.
    2. Qi Wang & Yue’e Liao & Jun Gao, 2022. "Rural Residents’ Intention to Participate in Pro-Poor Tourism in Southern Xinjiang: A Theory of Planned Behavior Perspective," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
    3. Chaojun Li & Xinjia Huang, 2022. "How Does COVID-19 Risk Perception Affect Wellness Tourist Intention: Findings on Chinese Generation Z," Sustainability, MDPI, vol. 15(1), pages 1-20, December.
    4. Xiuting Wang & Idrees Waris & Muhammad Yaseen Bhutto & Haowei Sun & Irfan Hameed, 2022. "Green Initiatives and Environmental Concern Foster Environmental Sustainability: A Study Based on the Use of Reusable Drink Cups," IJERPH, MDPI, vol. 19(15), pages 1-16, July.
    5. Gege Zhang & Xiaoyuan Chen & Rob Law & Mu Zhang, 2020. "Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention," Sustainability, MDPI, vol. 12(21), pages 1-17, November.
    6. Mohd Azhar & Sehar Nafees & Sujood & Sheeba Hamid, 2023. "Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)," Future Business Journal, Springer, vol. 9(1), pages 1-17, December.
    7. Mark Anthony Camilleri & Livio Cricelli & Roberto Mauriello & Serena Strazzullo, 2023. "Consumer Perceptions of Sustainable Products: A Systematic Literature Review," Sustainability, MDPI, vol. 15(11), pages 1-18, June.
    8. John C. Whitehead & Pamela Wicker, 2018. "Valuing Non-Market Benefits of Participatory Sport Events Using Willingness to Travel: Payment Card vs Random Selection with Mitigation of Hypothetical Bias," Working Papers 18-06, Department of Economics, Appalachian State University.
    9. Arun T. M. & Puneet Kaur & Stefano Bresciani & Amandeep Dhir, 2021. "What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2637-2655, July.
    10. Frazen Tolentino-Zondervan & Enide Bogers & Luc van de Sande, 2021. "A Managerial and Behavioral Approach in Aligning Stakeholder Goals in Sustainable Last Mile Logistics: A Case Study in the Netherlands," Sustainability, MDPI, vol. 13(8), pages 1-17, April.
    11. Diana Puspita Sari & Nur Aini Masruroh & Anna Maria Sri Asih, 2021. "Consumer Intention to Participate in E-Waste Collection Programs: A Study of Smartphone Waste in Indonesia," Sustainability, MDPI, vol. 13(5), pages 1-28, March.
    12. Xingping Cao & Junlin Qiu & Leyu Wang & Gefen Zhou, 2022. "An Integrative Model of Tourists’ Pro-Environmental Behavior Based on the Dual Path of Rational Planning and Embodied Emotion," IJERPH, MDPI, vol. 19(13), pages 1-19, June.
    13. John C. Whitehead & Pamela Wicker, 2019. "Examining return visitation and the monetary value of participatory sport events: The role of attribute non-attendance," Working Papers 19-13, Department of Economics, Appalachian State University.
    14. Maria Andersson & Ola Eriksson & Chris Von Borgstede, 2012. "The Effects of Environmental Management Systems on Source Separation in the Work and Home Settings," Sustainability, MDPI, vol. 4(6), pages 1-17, June.
    15. Tran Huy Phuong & Thanh Trung Hieu, 2015. "Predictors of Entrepreneurial Intentions of Undergraduate Students in Vietnam: An Empirical Study," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(8), pages 46-55, August.
    16. Clara Cardone-Riportella & María José Casasola-Martinez & Isabel Feito-Ruiz, 2014. "Do Entrepreneurs Come From Venus Or Mars? Impact Of Postgraduate Studies: Gender And Family Business Background," Working Papers 14.04, Universidad Pablo de Olavide, Department of Financial Economics and Accounting (former Department of Business Administration), revised Sep 2014.
    17. Peng Cheng & Zhe Ouyang & Yang Liu, 0. "The effect of information overload on the intention of consumers to adopt electric vehicles," Transportation, Springer, vol. 0, pages 1-20.
    18. Ruijie Zhu & Guojing Zhao & Zehai Long & Yangjie Huang & Zhaoxin Huang, 2022. "Entrepreneurship or Employment? A Survey of College Students’ Sustainable Entrepreneurial Intentions," Sustainability, MDPI, vol. 14(9), pages 1-15, May.
    19. Alsalem, Amani & Fry, Marie-Louise & Thaichon, Park, 2020. "To donate or to waste it: Understanding posthumous organ donation attitude," Australasian marketing journal, Elsevier, vol. 28(3), pages 87-97.
    20. Pan, Jing Yu & Liu, Dahai, 2022. "Mask-wearing intentions on airplanes during COVID-19 – Application of theory of planned behavior model," Transport Policy, Elsevier, vol. 119(C), pages 32-44.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:20:p:13132-:d:941142. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.