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The Generation of Tourism Destination Satisfaction

Author

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  • Sara Campo-Martínez

    (Dpto Financiación e Investigación Comercial, Facultad C. Económicas y Empresariales, Universidad Autónoma de Madrid, Ctra Colmenar Viejo Km 15.5, 28049 Madrid, Spain)

  • Joan B. Garau-Vadell

    (Dpt Economia de l'Empresa, Area de Comercialitzacio i Investigació de Mercatsa, Universitat de les Illes Balears, Ctra Valldemossa Km 7.2, 07122 Palma, Spain. Email: joan.garau@uib.es)

Abstract

An analysis of tourist satisfaction and how to improve satisfaction levels is crucial for tourism destinations, especially for resorts that have reached their mature stage and must therefore ensure customer retention to remain competitive. This paper analyses and measures tourist satisfaction with one of the most popular and mature resorts of the Mediterranean, the Balearic Islands. From their findings, the authors examine how satisfaction is generated through its main antecedents: sacrifice and perceived quality. The results show that, by measuring satisfaction as a multidimensional construct, it is possible to detect the key variables in the generation of overall satisfaction. The results also reveal differences in the generation of satisfaction when the tourist is a repeat visitor. The authors also discuss whether the model can be extended to different nationalities, origins or cultural values.

Suggested Citation

  • Sara Campo-Martínez & Joan B. Garau-Vadell, 2010. "The Generation of Tourism Destination Satisfaction," Tourism Economics, , vol. 16(3), pages 461-475, September.
    • Handle: RePEc:sae:toueco:v:16:y:2010:i:3:p:461-475
    DOI: 10.5367/000000010792278383
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    References listed on IDEAS

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    1. Athanassopoulos, Antreas D., 2000. "Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior," Journal of Business Research, Elsevier, vol. 47(3), pages 191-207, March.
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    Cited by:

    1. Ryglová Kateřina & Vajčnerová Ida & Šácha Jakub, 2016. "Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors," Czech Journal of Tourism, Sciendo, vol. 5(1), pages 5-20, June.
    2. Ida Rašovská & Marketa Kubickova & Kateřina Ryglová, 2021. "Importance–performance analysis approach to destination management," Tourism Economics, , vol. 27(4), pages 777-794, June.
    3. Chihkang Kenny Wu & Minh-Thu Ho & Thi Kim Trang Le & Mai-Uyen Nguyen, 2022. "The COVID-19 Pandemic and Factors Influencing the Destination Choice of International Visitors to Vietnam," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
    4. Ida Vajčnerová & Kateřina Ryglová, 2014. "Key Factors of Quality in the Sector of Tourism Services Providers: Case Study: Czech Republic," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 62(6), pages 1493-1497.
    5. Monika Bédiová & Kateřina Ryglová, 2015. "The Main Factors Influencing the Destination Choice, Satisfaction and the Loyalty of Ski Resorts Customers in the Context of Different Research Approaches," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(2), pages 499-505.
    6. Yoo Ri Kim & Anyu Liu & Allan M Williams, 2022. "Competitiveness in the visitor economy: A systematic literature review," Tourism Economics, , vol. 28(3), pages 817-842, May.
    7. Ryglová Kateřina & Rašovská Ida & Šácha Jakub, 2017. "Rural Tourism – Evaluating the Quality of Destination," European Countryside, Sciendo, vol. 9(4), pages 769-788, December.
    8. Ubais Parayil Iqbal & V. K. Hamza & Lenin Kumar Nooney & Shajeer Sainudeen, 2023. "Exploring the determinants of destination satisfaction: a multidimensional approach," Future Business Journal, Springer, vol. 9(1), pages 1-14, December.

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