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Zero-B: Introducing Green Innovation in Water Purifiers

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  • Vinod Kumar
  • Zillur Rahman

Abstract

In 2012, with the release of 48th annual report for 2011–2012, titled ‘Save Today, Secure Tomorrow’, Ion Exchange (India) Limited introduced two new water purifiers for its domestic customers based on green innovation. Despite being the oldest company in water business, it is not making profits in domestic segment. Therefore, the company is searching for success through green innovations. Hence, the concern here is whether these innovative green purifiers may change the fate of the company or not.

Suggested Citation

  • Vinod Kumar & Zillur Rahman, 2015. "Zero-B: Introducing Green Innovation in Water Purifiers," South Asian Journal of Business and Management Cases, , vol. 4(2), pages 169-181, December.
    • Handle: RePEc:sae:sajbmc:v:4:y:2015:i:2:p:169-181
    DOI: 10.1177/2277977915596246
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    References listed on IDEAS

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    1. Rosa Dangelico & Devashish Pujari, 2010. "Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability," Journal of Business Ethics, Springer, vol. 95(3), pages 471-486, September.
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    Cited by:

    1. Morteza Akbari & Hamid Padash & Zahra Shahabaldini Parizi & Haniye Rezaei & Elmira Shahriari & Ala Khosravani, 2022. "A bibliometric review of green innovation research: identifying knowledge domain and network," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(6), pages 3993-4023, December.

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