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Implementing Corporate Sustainable Development: A Case of an SME from India

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  • M. Rakesh Krishnan
  • C. Ganesh

Abstract

Studies have repeatedly illustrated how institutions struggle to implement sustainable development models, even when their formal claims indicate strict adoption of principles of sustainable development ( Sean Markey, 2010 ). Relevance of innovative and feasible projects for sustainable development is escalating rapidly among the business community ( Brower, 2011 ). The efforts of many organizations to recognize sustainable development principles as an important community vision is encouraging, but only very few of them have proved themselves in successfully translating their goals into actionable strategies ( Sean Markey, 2010 ). Extra Weave Pvt. Ltd, a small and medium enterprise (SME) in Allapuzha district of the state of Kerala, India, stands out from the crowd in its remarkable achievements in sustainability, overcoming initial challenges and issues in implementation of a sound sustainability development model. This article is a case study of the implementation issues of sustainable development practices at Extra Weave Pvt. Ltd. The study focuses on how communication plays a role in the implementation of sustainable development practices in Extra Weave. The study also discusses how soft system methodology (SSM) was used to identify the issues in implementation and facilitate for appropriate solutions.

Suggested Citation

  • M. Rakesh Krishnan & C. Ganesh, 2014. "Implementing Corporate Sustainable Development: A Case of an SME from India," South Asian Journal of Business and Management Cases, , vol. 3(2), pages 169-177, December.
    • Handle: RePEc:sae:sajbmc:v:3:y:2014:i:2:p:169-177
    DOI: 10.1177/2277977914548336
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    References listed on IDEAS

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    1. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
    2. Singh, K.M. & Singh, A,K,, 2014. "Lentil in India: An Overview," MPRA Paper 59319, University Library of Munich, Germany, revised 23 Oct 2014.
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