IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v13y2023i3p21582440231193297.html
   My bibliography  Save this article

A Systematic Literature Review of Virtual Technology in Hospitality and Tourism (2013–2022)

Author

Listed:
  • Junwei Chen
  • Xiaohong Wu
  • Ivan Ka Wai Lai

Abstract

Since 2019, the number of journal articles on virtual reality (VR), augmented reality (AR) and mixed reality (MR) has increased dramatically, but existing virtual technology literature reviews have mainly been based on earlier articles. A comprehensive literature review is thus necessary to gain an accurate understanding of the progress and trends in research in this field. Based on the Scopus database, this study systematically reviewed the research on virtual technology in the field of hospitality and tourism in the past 10 years; a total of 274 journal papers were reviewed. The results of bibliometric analysis using VOSviewer identified the research progress and influential literature. Four research clusters were identified based on the bibliometric map: VR research, AR research, VR experiences and virtual technology applications. Thirteen research themes under different clusters were discussed based on content analysis, and research agendas in seven areas were proposed to guide future research. This study contributes to the research on virtual technology in hospitality and tourism by identifying existing research themes and proposing further research directions. It also provides implications for hospitality and tourism marketers to develop marketing strategies using virtual technology.

Suggested Citation

  • Junwei Chen & Xiaohong Wu & Ivan Ka Wai Lai, 2023. "A Systematic Literature Review of Virtual Technology in Hospitality and Tourism (2013–2022)," SAGE Open, , vol. 13(3), pages 21582440231, August.
    • Handle: RePEc:sae:sagope:v:13:y:2023:i:3:p:21582440231193297
    DOI: 10.1177/21582440231193297
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440231193297
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440231193297?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Huang, Yu-Chih & Backman, Sheila J. & Backman, Kenneth F. & Moore, DeWayne, 2013. "Exploring user acceptance of 3D virtual worlds in travel and tourism marketing," Tourism Management, Elsevier, vol. 36(C), pages 490-501.
    2. Katarina Damjanov & David Crouch, 2018. "Extra-planetary mobilities and the media prospects of virtual space tourism," Mobilities, Taylor & Francis Journals, vol. 13(1), pages 1-13, January.
    3. Salar Gholizadeh & Reza Mohammadkazemi, 2022. "International entrepreneurial opportunity: A systematic review, meta-synthesis, and future research agenda," Journal of International Entrepreneurship, Springer, vol. 20(2), pages 218-254, June.
    4. Xi, Nannan & Hamari, Juho, 2021. "Shopping in virtual reality: A literature review and future agenda," Journal of Business Research, Elsevier, vol. 134(C), pages 37-58.
    5. Rahimizhian, Sima & Ozturen, Ali & Ilkan, Mustafa, 2020. "Emerging realm of 360-degree technology to promote tourism destination," Technology in Society, Elsevier, vol. 63(C).
    6. Philippe Mongeon & Adèle Paul-Hus, 2016. "The journal coverage of Web of Science and Scopus: a comparative analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 106(1), pages 213-228, January.
    7. Nees Jan Eck & Ludo Waltman, 2010. "Software survey: VOSviewer, a computer program for bibliometric mapping," Scientometrics, Springer;Akadémiai Kiadó, vol. 84(2), pages 523-538, August.
    8. David Moher & Alessandro Liberati & Jennifer Tetzlaff & Douglas G Altman & The PRISMA Group, 2009. "Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement," PLOS Medicine, Public Library of Science, vol. 6(7), pages 1-6, July.
    9. Shan Jiang & Brent Moyle & Ryan Yung & Li Tao & Noel Scott, 2023. "Augmented reality and the enhancement of memorable tourism experiences at heritage sites," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(2), pages 242-257, January.
    10. Bo Wendy Gao & Chris Zhu & Hongmei Song & Ianthe M. Belisle Dempsey, 2022. "Interpreting the perceptions of authenticity in virtual reality tourism through postmodernist approach," Information Technology & Tourism, Springer, vol. 24(1), pages 31-55, March.
    11. Chris Zhu & Lawrence Hoc Nang Fong & Manrong Gan, 2023. "Rethinking the consequences of postmodern authenticity: the case of a World Cultural Heritage in Augmented Reality," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(4), pages 617-631, February.
    12. Josep A. Ivars-Baidal & Marco A. Celdrán-Bernabeu & Jose-Norberto Mazón & Ángel F. Perles-Ivars, 2019. "Smart destinations and the evolution of ICTs: a new scenario for destination management?," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(13), pages 1581-1600, August.
    13. M. Claudia tom Dieck & Timothy Jung, 2018. "A theoretical model of mobile augmented reality acceptance in urban heritage tourism," Current Issues in Tourism, Taylor & Francis Journals, vol. 21(2), pages 154-174, January.
    14. Jung, Timothy & Chung, Namho & Leue, M. Claudia, 2015. "The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park," Tourism Management, Elsevier, vol. 49(C), pages 75-86.
    15. Ling-Zhong Lin & Huery-Ren Yeh, 2023. "Using ZMET to explore consumers’ cognitive model in virtual reality: take the tourism experience as an example," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(14), pages 2250-2264, July.
    16. Zeng, Guojun & Cao, Xinning & Lin, Zhibin & Xiao, Sarah H., 2020. "When online reviews meet virtual reality: Effects on consumer hotel booking," Annals of Tourism Research, Elsevier, vol. 81(C).
    17. Naai-Jung Shih & Hui-Xu Chen & Tzu-Yu Chen & Yi-Ting Qiu, 2020. "Digital Preservation and Reconstruction of Old Cultural Elements in Augmented Reality (AR)," Sustainability, MDPI, vol. 12(21), pages 1-19, November.
    18. Michał Roman & Robert Kosiński & Kumar Bhatta & Arkadiusz Niedziółka & Andrzej Krasnodębski, 2022. "Virtual and Space Tourism as New Trends in Travelling at the Time of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(2), pages 1-26, January.
    19. Ionica Oncioiu & Iustin Priescu, 2022. "The Use of Virtual Reality in Tourism Destinations as a Tool to Develop Tourist Behavior Perspective," Sustainability, MDPI, vol. 14(7), pages 1-15, April.
    20. Won-jun Lee & Yong Hee Kim, 2021. "Does VR Tourism Enhance Users’ Experience?," Sustainability, MDPI, vol. 13(2), pages 1-15, January.
    21. Xiaohong Wu & Ivan Ka Wai Lai, 2022. "The use of 360-degree virtual tours to promote mountain walking tourism: stimulus–organism–response model," Information Technology & Tourism, Springer, vol. 24(1), pages 85-107, March.
    22. M. Claudia tom Dieck & Timothy Hyungsoo Jung & Dario tom Dieck, 2018. "Enhancing art gallery visitors’ learning experience using wearable augmented reality: generic learning outcomes perspective," Current Issues in Tourism, Taylor & Francis Journals, vol. 21(17), pages 2014-2034, November.
    23. Mariapina Trunfio & Salvatore Campana & Adele Magnelli, 2020. "Measuring the impact of functional and experiential mixed reality elements on a museum visit," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(16), pages 1990-2008, August.
    24. Chiara Garau, 2014. "From Territory to Smartphone: Smart Fruition of Cultural Heritage for Dynamic Tourism Development," Planning Practice & Research, Taylor & Francis Journals, vol. 29(3), pages 238-255, June.
    25. Ryan Yung & Catheryn Khoo-Lattimore & Leigh Ellen Potter, 2021. "Virtual reality and tourism marketing: conceptualizing a framework on presence, emotion, and intention," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(11), pages 1505-1525, June.
    26. Huixian Shen & Ivan Ka Wai Lai, 2022. "Souvenirs: A Systematic Literature Review (1981–2020) and Research Agenda," SAGE Open, , vol. 12(2), pages 21582440221, June.
    27. Waltman, Ludo & van Eck, Nees Jan & Noyons, Ed C.M., 2010. "A unified approach to mapping and clustering of bibliometric networks," Journal of Informetrics, Elsevier, vol. 4(4), pages 629-635.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Huixian Shen & Ivan Ka Wai Lai, 2022. "Souvenirs: A Systematic Literature Review (1981–2020) and Research Agenda," SAGE Open, , vol. 12(2), pages 21582440221, June.
    2. Astrid Kainzbauer & Parisa Rungruang & Philip Hallinger, 2021. "How Does Research on Sustainable Human Resource Management Contribute to Corporate Sustainability: A Document Co-Citation Analysis, 1982–2021," Sustainability, MDPI, vol. 13(21), pages 1-21, October.
    3. Emilio Abad-Segura & Ana Batlles-delaFuente & Mariana-Daniela González-Zamar & Luis Jesús Belmonte-Ureña, 2021. "Implications for Sustainability of the Joint Application of Bioeconomy and Circular Economy: A Worldwide Trend Study," Sustainability, MDPI, vol. 13(13), pages 1-24, June.
    4. Schiopu, Andreea Fortuna & Hornoiu, Remus Ion & Padurean, Ana Mihaela & Nica, Ana-Maria, 2022. "Constrained and virtually traveling? Exploring the effect of travel constraints on intention to use virtual reality in tourism," Technology in Society, Elsevier, vol. 71(C).
    5. Emilio Abad-Segura & Alfonso Infante-Moro & Mariana-Daniela González-Zamar & Eloy López-Meneses, 2021. "Blockchain Technology for Secure Accounting Management: Research Trends Analysis," Mathematics, MDPI, vol. 9(14), pages 1-26, July.
    6. Philipp Korom, 2019. "A bibliometric visualization of the economics and sociology of wealth inequality: a world apart?," Scientometrics, Springer;Akadémiai Kiadó, vol. 118(3), pages 849-868, March.
    7. Andrea Caputo & Mariya Kargina, 2022. "A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(1), pages 82-88, March.
    8. Roberto Pico-Saltos & Paúl Carrión-Mero & Néstor Montalván-Burbano & Javier Garzás & Andrés Redchuk, 2021. "Research Trends in Career Success: A Bibliometric Review," Sustainability, MDPI, vol. 13(9), pages 1-24, April.
    9. Bettina Minder & Patricia Wolf & Matthias Baldauf & Surabhi Verma, 2023. "Voice assistants in private households: a conceptual framework for future research in an interdisciplinary field," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-18, December.
    10. Yuen, Kum Fai & Koh, Le Yi & Tan, Luan Yi Hazel & Wang, Xueqin, 2023. "The determinants of virtual reality adoption for marine conservation," Technology in Society, Elsevier, vol. 72(C).
    11. Celeste Vong & Paulo Rita & Nuno António, 2021. "Health-Related Crises in Tourism Destination Management: A Systematic Review," Sustainability, MDPI, vol. 13(24), pages 1-28, December.
    12. Pawinee Iamtrakul & Sararad Chayphong & Derlie Mateo-Babiano, 2023. "The Transition of Land Use and Road Safety Studies: A Systematic Literature Review (2000–2021)," Sustainability, MDPI, vol. 15(11), pages 1-20, May.
    13. Ratri Parida & Manoj Kumar Dash & Anil Kumar & Edmundas Kazimieras Zavadskas & Sunil Luthra & Eyob Mulat‐weldemeskel, 2022. "Evolution of supply chain finance: A comprehensive review and proposed research directions with network clustering analysis," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(5), pages 1343-1369, October.
    14. Yue Guiling & Siti Aisyah Panatik & Mohammad Saipol Mohd Sukor & Noraini Rusbadrol & Li Cunlin, 2022. "Bibliometric Analysis of Global Research on Organizational Citizenship Behavior From 2000 to 2019," SAGE Open, , vol. 12(1), pages 21582440221, February.
    15. Paulo Rotella Junior & Luiz Célio Souza Rocha & Sandra Naomi Morioka & Ivan Bolis & Gianfranco Chicco & Andrea Mazza & Karel Janda, 2021. "Economic Analysis of the Investments in Battery Energy Storage Systems: Review and Current Perspectives," Energies, MDPI, vol. 14(9), pages 1-29, April.
    16. Patrick Röhm, 2018. "Exploring the landscape of corporate venture capital: a systematic review of the entrepreneurial and finance literature," Management Review Quarterly, Springer, vol. 68(3), pages 279-319, August.
    17. Adriane Cavalieri & João Reis & Marlene Amorim, 2021. "Circular Economy and Internet of Things: Mapping Science of Case Studies in Manufacturing Industry," Sustainability, MDPI, vol. 13(6), pages 1-32, March.
    18. Victor Tiberius & Meike Rietz & Ricarda B. Bouncken, 2020. "Performance Analysis and Science Mapping of Institutional Entrepreneurship Research," Administrative Sciences, MDPI, vol. 10(3), pages 1-21, September.
    19. Seuk Yen Phoong & Shi Ling Khek & Seuk Wai Phoong, 2022. "The Bibliometric Analysis on Finite Mixture Model," SAGE Open, , vol. 12(2), pages 21582440221, May.
    20. Adam Kozakiewicz & Andrzej Lis, 2021. "Energy Efficiency in Cloud Computing: Exploring the Intellectual Structure of the Research Field and Its Research Fronts with Direct Citation Analysis," Energies, MDPI, vol. 14(21), pages 1-17, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:13:y:2023:i:3:p:21582440231193297. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.