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A theoretical model of mobile augmented reality acceptance in urban heritage tourism

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  • M. Claudia tom Dieck
  • Timothy Jung

Abstract

Latest mobile technologies have revolutionized the way people experience their environment. Recent research explored the opportunities of using augmented reality (AR) in order to enhance user experience; however, there is only limited research on users’ acceptance of AR in the tourism context. The technology acceptance model is the predominant theory for researching technology acceptance. Previous researchers used the approach of proposing external dimensions based on the secondary literature; however, they missed the opportunity to integrate context-specific dimensions. This paper therefore aims to propose an AR acceptance model in the context of urban heritage tourism. Five focus groups, with young British female tourists visiting Dublin and experiencing a mobile AR application, were conducted. The data were analysed using thematic analysis and revealed seven dimensions that should be incorporated into AR acceptance research, including information quality, system quality, costs of use, recommendations, personal innovativeness and risk as well as facilitating conditions.

Suggested Citation

  • M. Claudia tom Dieck & Timothy Jung, 2018. "A theoretical model of mobile augmented reality acceptance in urban heritage tourism," Current Issues in Tourism, Taylor & Francis Journals, vol. 21(2), pages 154-174, January.
    • Handle: RePEc:taf:rcitxx:v:21:y:2018:i:2:p:154-174
    DOI: 10.1080/13683500.2015.1070801
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    Cited by:

    1. Stavros Vlizos & Konstantinos Kotsopoulos & Dimitrios Christodoulou, 2024. "Enhancing Cultural Sustainability: Making Rescue Excavations Accessible through Educational Applications and Virtual Reality," Sustainability, MDPI, vol. 16(4), pages 1-22, February.
    2. Paola Patricia Ariza-Colpas & Marlon Alberto Piñeres-Melo & Roberto Cesar Morales-Ortega & Andres-Felipe Rodriguez-Bonilla & Shariq Butt-Aziz & Sumera Naz & Leidys del Carmen Contreras-Chinchilla & Ma, 2023. "Augmented Reality and Tourism: A Bibliometric Analysis of New Technological Bets in the Post-COVID Era," Sustainability, MDPI, vol. 15(21), pages 1-29, October.
    3. Shuxian Li & Shan Jiang, 2023. "The Technology Acceptance on AR Memorable Tourism Experience—The Empirical Evidence from China," Sustainability, MDPI, vol. 15(18), pages 1-19, September.
    4. Junwei Chen & Xiaohong Wu & Ivan Ka Wai Lai, 2023. "A Systematic Literature Review of Virtual Technology in Hospitality and Tourism (2013–2022)," SAGE Open, , vol. 13(3), pages 21582440231, August.
    5. Yunsik Kim, 2023. "Examining the Impact of Frontline Service Robots Service Competence on Hotel Frontline Employees from a Collaboration Perspective," Sustainability, MDPI, vol. 15(9), pages 1-19, May.

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