IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v10y2020i2p2158244020931856.html
   My bibliography  Save this article

Exploring the Determinants of Digital Content Adoption By Academics: The Moderating Role of Environmental Concerns and Price Value

Author

Listed:
  • Imdadullah Hidayat-ur-Rehman
  • Muhammad Shakaib Akram
  • Aneela Malik
  • Shamsul A. Mokhtar
  • Zeeshan Ahmed Bhatti
  • Muhammad Asif Khan

Abstract

The study investigates the underlying motives facilitating users’ continuance intention for digital content in academic settings. Extending the expectation confirmation model of IS continuance (ECM-ISC), the study proposes a conceptual model by incorporating personal and technological antecedents of users’ continuance intention for digital content. In addition, users’ environmental concerns and price value are considered as potential moderators in the relationship between their satisfaction and continuance intention for digital content. An online survey was used to collect data from 311 digital content users of a large public university in Saudi Arabia. Structural equation modeling was used to test the relationships in the conceptual model. The results obtained from SmartPLS 3.2 confirm that compatibility, convenience, self-efficacy, and facilitating conditions are the predictors of confirmation and usefulness of digital content. The confirmation of expectations and perceived usefulness result in greater satisfaction with the digital content, which in turn leads to users’ continuance intention. In addition, the article provides empirical evidence for the impact of environmental concerns on the satisfaction–continuance intention relationship, thus opening a novel research debate. The study is expected to offer new insights both for academicians and managers of digital content.

Suggested Citation

  • Imdadullah Hidayat-ur-Rehman & Muhammad Shakaib Akram & Aneela Malik & Shamsul A. Mokhtar & Zeeshan Ahmed Bhatti & Muhammad Asif Khan, 2020. "Exploring the Determinants of Digital Content Adoption By Academics: The Moderating Role of Environmental Concerns and Price Value," SAGE Open, , vol. 10(2), pages 21582440209, June.
    • Handle: RePEc:sae:sagope:v:10:y:2020:i:2:p:2158244020931856
    DOI: 10.1177/2158244020931856
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244020931856
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2158244020931856?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. John D'Ambra & Concepción S. Wilson & Shahriar Akter, 2013. "Application of the task‐technology fit model to structure and evaluate the adoption of E‐books by Academics," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 64(1), pages 48-64, January.
    3. Chia-Lin Hsu & Mu-Chen Chen & Yu-Hsiang Lin, 2017. "Information technology adoption for sustainable development: green e-books as an example," Information Technology for Development, Taylor & Francis Journals, vol. 23(2), pages 261-280, April.
    4. Nascimento, Bruno & Oliveira, Tiago & Tam, Carlos, 2018. "Wearable technology: What explains continuance intention in smartwatches?," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 157-169.
    5. Victor Fernández-Guzmán & Edgardo R. Bravo, 2018. "Understanding Continuance Usage of Natural Gas: A Theoretical Model and Empirical Evaluation," Energies, MDPI, vol. 11(8), pages 1-17, August.
    6. John D'Ambra & Concepción S. Wilson & Shahriar Akter, 2013. "Application of the task-technology fit model to structure and evaluate the adoption of E-books by Academics," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 64(1), pages 48-64, January.
    7. Carlos Tam & Diogo Santos & Tiago Oliveira, 2020. "Exploring the influential factors of continuance intention to use mobile Apps: Extending the expectation confirmation model," Information Systems Frontiers, Springer, vol. 22(1), pages 243-257, February.
    8. Okon E. Ani & Patrick Ngulube & Bosire Onyancha, 2015. "Perceived Effect of Accessibility and Utilization of Electronic Resources on Productivity of Academic Staff in Selected Nigerian Universities," SAGE Open, , vol. 5(4), pages 21582440156, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Olawole Fawehinmi & Mohd Yusoff Yusliza & Samuel Ogbeibu & M. Imran Tanveer & Charbel Jose Chiappetta Jabbour, 2022. "Academic employees' green behaviour as praxis for bolstering environmental sustainable development: A linear moderated mediation evaluation," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3470-3490, November.
    2. Ismail Hussein Amzat & Prima Gusti Yanti & Suswandari Suswandari, 2022. "Estimating the Effect of Principal Instructional and Distributed Leadership on Professional Development of Teachers in Jakarta, Indonesia," SAGE Open, , vol. 12(3), pages 21582440221, July.
    3. Imdadullah Hidayat-ur-Rehman & Arshad Ahmad & Fahim Akhter & Mohd Ziaur Rehman, 2022. "Examining Consumers’ Adoption of Smart Wearable Payments," SAGE Open, , vol. 12(3), pages 21582440221, August.
    4. Mehra, Aashish & Rajput, Sneha & Paul, Justin, 2022. "Determinants of adoption of latest version smartphones: Theory and evidence," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    5. Jong Ho Lee & Heejun Park, 2021. "Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea," SAGE Open, , vol. 11(4), pages 21582440211, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pan Gong & Ningshuang Zeng & Kunhui Ye & Markus König, 2019. "An Empirical Study on the Acceptance of 4D BIM in EPC Projects in China," Sustainability, MDPI, vol. 11(5), pages 1-19, March.
    2. Jeeyeon Jeong & Yaeri Kim & Taewoo Roh, 2021. "Do Consumers Care About Aesthetics and Compatibility? The Intention to Use Wearable Devices in Health Care," SAGE Open, , vol. 11(3), pages 21582440211, August.
    3. Liyong Wan & Shoumei Xie & Ai Shu, 2020. "Toward an Understanding of University Students’ Continued Intention to Use MOOCs: When UTAUT Model Meets TTF Model," SAGE Open, , vol. 10(3), pages 21582440209, July.
    4. Maricar M. Navarro & Yogi Tri Prasetyo & Michael Nayat Young & Reny Nadlifatin & Anak Agung Ngurah Perwira Redi, 2021. "The Perceived Satisfaction in Utilizing Learning Management System among Engineering Students during the COVID-19 Pandemic: Integrating Task Technology Fit and Extended Technology Acceptance Model," Sustainability, MDPI, vol. 13(19), pages 1-18, September.
    5. Jahanmir, Sara F. & Silva, Graça Miranda & Gomes, Paulo J. & Gonçalves, Helena Martins, 2020. "Determinants of users’ continuance intention toward digital innovations: Are late adopters different?," Journal of Business Research, Elsevier, vol. 115(C), pages 225-233.
    6. Akash Sinha & Prabhat Kumar & Nripendra P. Rana & Rubina Islam & Yogesh K. Dwivedi, 2019. "Impact of internet of things (IoT) in disaster management: a task-technology fit perspective," Annals of Operations Research, Springer, vol. 283(1), pages 759-794, December.
    7. Huang, Tony Cheng-Kui & Wu, Ing-Long & Chou, Chih-Chung, 2013. "Investigating use continuance of data mining tools," International Journal of Information Management, Elsevier, vol. 33(5), pages 791-801.
    8. Ahmad Almagrashi & Abdulwahab Mujalli & Tehmina Khan & Osama Attia, 2023. "Factors determining internal auditors’ behavioral intention to use computer-assisted auditing techniques: an extension of the UTAUT model and an empirical study," Future Business Journal, Springer, vol. 9(1), pages 1-19, December.
    9. Maduku, Daniel K. & Thusi, Philile, 2023. "Understanding consumers' mobile shopping continuance intention: New perspectives from South Africa," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    10. Xin Huang & Hui Zhi, 2023. "Factors Influencing Students’ Continuance Usage Intention with Virtual Classroom during the COVID-19 Pandemic: An Empirical Study," Sustainability, MDPI, vol. 15(5), pages 1-13, March.
    11. Abdalwali Lutfi, 2022. "Factors Influencing the Continuance Intention to Use Accounting Information System in Jordanian SMEs from the Perspectives of UTAUT: Top Management Support and Self-Efficacy as Predictor Factors," Economies, MDPI, vol. 10(4), pages 1-17, March.
    12. Do Giang Nguyen & Minh-Tri Ha, 2022. "What Makes Users Continue to Want to Use the Digital Platform? Evidence From the Ride-Hailing Service Platform in Vietnam," SAGE Open, , vol. 12(1), pages 21582440211, January.
    13. Frank Bivar Franque & Tiago Oliveira & Carlos Tam, 2023. "Continuance Intention of Mobile Payment: TTF Model with Trust in an African Context," Information Systems Frontiers, Springer, vol. 25(2), pages 775-793, April.
    14. Faqih, Khaled M.S. & Jaradat, Mohammed-Issa Riad Mousa, 2021. "Integrating TTF and UTAUT2 theories to investigate the adoption of augmented reality technology in education: Perspective from a developing country," Technology in Society, Elsevier, vol. 67(C).
    15. Olakunle Jayeola & Shafie Sidek & Azmawani Abd Rahman & Anuar Shar Bali Mahomed & Hu Jimin, 2020. "Contextual Factors and Strategic Consequences of Cloud Enterprise Resource Planning (ERP) Adoption in Malaysian Manufacturing SMEs: A Conceptual Framework," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 176-201.
    16. Mehdi Darban & Minsun Kim & Ahmet Koksal, 2021. "When the technology abandonment intentions remitted: the case of herd behavior," Information Technology and Management, Springer, vol. 22(3), pages 163-178, September.
    17. Yan (Mandy) Dang & Yulei (Gavin) Zhang & Susan A. Brown & Hsinchun Chen, 2020. "Examining the impacts of mental workload and task-technology fit on user acceptance of the social media search system," Information Systems Frontiers, Springer, vol. 22(3), pages 697-718, June.
    18. Kim, Changju & Kim, Woonho & Nakami, Shinya, 2022. "Do online sales channels save brands of global companies from consumer boycotts? A geographical analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    19. Kamal Abubker Abrahim Sleiman & Wang Jin & Lan Juanli & Hong Zhen Lei & Jingyi Cheng & Yuanxin Ouyang & Wenge Rong, 2022. "The Factors of Continuance Intention to Use Mobile Payments in Sudan," SAGE Open, , vol. 12(3), pages 21582440221, August.
    20. Pinyi Yao & Mohamad Fazli Sabri & Syuhaily Osman & Norzalina Zainudin & Yezheng Li, 2023. "Consumers’ Continued Intention to Use Online-to-Offline (O2O) Services in Omnichannel Retail: Differences between To-Shop and To-Home Models," Sustainability, MDPI, vol. 15(2), pages 1-23, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:10:y:2020:i:2:p:2158244020931856. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.