IDEAS home Printed from
   My bibliography  Save this article

Performance of Internet Kiosks in Rural India


  • Jake Kendall

    (Jake Kendall is at the William and Melinda Gates Foundation, Seattle, WA, USA. Email:

  • Nirvikar Singh

    (Nirvikar Singh is at the Department of Economics and Santa Cruz Institute for International Economics, University of California, Santa Cruz, CA USA. Email:


We investigate the determinants of revenue of small-scale entrepreneurs in a developing nation. We study these entrepreneurs in the context of a very widely applied model for the delivery of IT services to rural and poor populations. The model is one where limited intervention to support infrastructure and coordinate resources is combined with market-based delivery of IT services to the end user (what we call here the ‘sustainable franchise model’). Though this model has been deployed world-wide by governments, NGOs, and development institutions in the past few years, there has been little quantitative research into the determinants of revenue performance in such a model. In this paper we examine the case of n-Logue, a franchise (at the time of sampling) of over 1000 locally owned, Internet kiosks in rural India. We analyze data from 74 of n-Logue’s kiosks. Among other things, we find that gender and education do not affect revenue, while location and other measures of social standing (age and caste) do. We also find that the uses that villagers have for IT services are not so different from those which first world users have. The lessons we draw from this example are that while local social structures must be taken into account (for example, the caste system), it is not a foregone conclusion that social biases (for example, against women) cannot be mitigated by good programme design.

Suggested Citation

  • Jake Kendall & Nirvikar Singh, 2012. "Performance of Internet Kiosks in Rural India," Review of Market Integration, India Development Foundation, vol. 4(1), pages 1-43, April.
  • Handle: RePEc:sae:revmar:v:4:y:2012:i:1:p:1-43

    Download full text from publisher

    File URL:
    Download Restriction: no


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:revmar:v:4:y:2012:i:1:p:1-43. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (SAGE Publications). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.