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Effect of Risk Communication Formats on Risk Perception Depending on Numeracy

Author

Listed:
  • Carmen Keller

    (ETH Zurich, Switzerland, ckeller@ethz.ch)

  • Michael Siegrist

    (ETH Zurich, Switzerland)

Abstract

Objective. To examine the influence of numeracy on interpreting various risk communication formats. Design. A random sample of women ( N = 266) completed a questionnaire assessing numeracy and risk perception of prenatal test results and results of colon cancer screening tests. The authors examined the relationships between risk level (high v. low) and format of risk presentation (ratio, pictogram, or Paling Perspective Scale) and whether these relationships differed based on the numeracy skills of the participant. Results. The authors identified a significant ( P

Suggested Citation

  • Carmen Keller & Michael Siegrist, 2009. "Effect of Risk Communication Formats on Risk Perception Depending on Numeracy," Medical Decision Making, , vol. 29(4), pages 483-490, July.
    • Handle: RePEc:sae:medema:v:29:y:2009:i:4:p:483-490
    DOI: 10.1177/0272989X09333122
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    References listed on IDEAS

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    1. Steven Woloshin & Lisa M. Schwartz & Stephanie Byram & Baruch Fischhoff & H. Gilbert Welch, 2000. "A New Scale for Assessing Perceptions of Chance," Medical Decision Making, , vol. 20(3), pages 298-307, July.
    2. Marilyn M. Schapira & Ann B. Nattinger & Colleen A. McHorney, 2001. "Frequency or Probability? A Qualitative Study of Risk Communication Formats Used in Health Care," Medical Decision Making, , vol. 21(6), pages 459-467, December.
    3. Michael Siegrist & Pascale Orlow & Carmen Keller, 2008. "The Effect of Graphical and Numerical Presentation of Hypothetical Prenatal Diagnosis Results on Risk Perception," Medical Decision Making, , vol. 28(4), pages 567-574, July.
    4. Michael Siegrist, 1997. "Communicating Low Risk Magnitudes: Incidence Rates Expressed as Frequency Versus Rates Expressed as Probability," Risk Analysis, John Wiley & Sons, vol. 17(4), pages 507-510, August.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Milou Kievik & Ellen F.J. ter Huurne & Jan M. Gutteling, 2012. "The action suited to the word? Use of the framework of risk information seeking to understand risk-related behaviors," Journal of Risk Research, Taylor & Francis Journals, vol. 15(2), pages 131-147, February.
    2. E. Peters & H. Kunreuther & N. Sagara & P. Slovic & D. R. Schley, 2012. "Protective Measures, Personal Experience, and the Affective Psychology of Time," Risk Analysis, John Wiley & Sons, vol. 32(12), pages 2084-2097, December.
    3. Carmen Keller, 2011. "Using a Familiar Risk Comparison Within a Risk Ladder to Improve Risk Understanding by Low Numerates: A Study of Visual Attention," Risk Analysis, John Wiley & Sons, vol. 31(7), pages 1043-1054, July.
    4. Mehdi Mourali & Zhiyong Yang, 2023. "Misperception of Multiple Risks in Medical Decision-Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 50(1), pages 25-47.
    5. Michael Siegrist & Carmen Keller, 2011. "Natural frequencies and Bayesian reasoning: the impact of formal education and problem context," Journal of Risk Research, Taylor & Francis Journals, vol. 14(9), pages 1039-1055, October.
    6. Michael Siegrist & Philipp Hübner & Christina Hartmann, 2018. "Risk Prioritization in the Food Domain Using Deliberative and Survey Methods: Differences between Experts and Laypeople," Risk Analysis, John Wiley & Sons, vol. 38(3), pages 504-524, March.
    7. Carmen Keller & Christina Kreuzmair & Rebecca Leins-Hess & Michael Siegrist, 2014. "Numeric and graphic risk information processing of high and low numerates in the intuitive and deliberative decision modes: An eye-tracker study," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 9(5), pages 420-432, September.
    8. Stephan Dickert & Janet Kleber & Ellen Peters & Paul Slovic, 2011. "Numeracy as a precursor to pro-social behavior: The impact of numeracy and presentation format on the cognitive mechanisms underlying donation decisions," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(7), pages 638-650, October.
    9. Manika, Danae & Dickert, Stephan & Golden, Linda L., 2021. "Check (it) yourself before you wreck yourself: The benefits of online health information exposure on risk perception and intentions to protect oneself," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    10. repec:cup:judgdm:v:6:y:2011:i:7:p:638-650 is not listed on IDEAS
    11. Fredy S. Monge-Rodríguez & He Jiang & Liwei Zhang & Andy Alvarado-Yepez & Anahí Cardona-Rivero & Enma Huaman-Chulluncuy & Analy Torres-Mejía, 2021. "Psychological Factors Affecting Risk Perception of COVID-19: Evidence from Peru and China," IJERPH, MDPI, vol. 18(12), pages 1-16, June.
    12. Rebecca Hess & Vivianne H.M. Visschers & Michael Siegrist & Carmen Keller, 2011. "How do people perceive graphical risk communication? The role of subjective numeracy," Journal of Risk Research, Taylor & Francis Journals, vol. 14(1), pages 47-61, January.
    13. Helen Fischer & Stefanie Schütte & Anneliese Depoux & Dorothee Amelung & Rainer Sauerborn, 2018. "How Well Do COP22 Attendees Understand Graphs on Climate Change Health Impacts from the Fifth IPCC Assessment Report?," IJERPH, MDPI, vol. 15(5), pages 1-11, April.
    14. Lyndal J. Trevena & Carissa Bonner & Yasmina Okan & Ellen Peters & Wolfgang Gaissmaier & Paul K. J. Han & Elissa Ozanne & Danielle Timmermans & Brian J. Zikmund-Fisher, 2021. "Current Challenges When Using Numbers in Patient Decision Aids: Advanced Concepts," Medical Decision Making, , vol. 41(7), pages 834-847, October.
    15. Garcia-Retamero, Rocio & Hoffrage, Ulrich, 2013. "Visual representation of statistical information improves diagnostic inferences in doctors and their patients," Social Science & Medicine, Elsevier, vol. 83(C), pages 27-33.
    16. repec:cup:judgdm:v:9:y:2014:i:5:p:420-432 is not listed on IDEAS

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