Numeracy as a precursor to pro-social behavior: The impact of numeracy and presentation format on the cognitive mechanisms underlying donation decisions
Donation requests often convey numerical information about the people in need. In two studies we investigated the effects of numeracy and presentation format on the underlying affective and cognitive mechanisms of donation decisions. In Study 1, participants were presented with information about a victim in need, either in a frequency format or in a percentage format. In Study 2, we manipulated the identifiability and number of target victims. Our results demonstrate that donations of individuals lower in numeracy were more susceptible to changes in numeric presentation format than those higher in numeracy. Importantly, the underlying mechanisms for donations differed by numeracy. Whereas the mental image of the victim influenced donation decisions of less numerate people only, the estimated impact of a donation was positively correlated with donation amounts for both more and less numerate individuals.
Volume (Year): 6 (2011)
Issue (Month): 7 (October)
|Contact details of provider:|| |
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Childers, Terry L & Houston, Michael J & Heckler, Susan E, 1985. " Measurement of Individual Differences in Visual versus Verbal Information Processing," Journal of Consumer Research, Oxford University Press, vol. 12(2), pages 125-34, September.
- Fetherstonhaugh, David & Slovic, Paul & Johnson, Stephen & Friedrich, James, 1997. "Insensitivity to the Value of Human Life: A Study of Psychophysical Numbing," Journal of Risk and Uncertainty, Springer, vol. 14(3), pages 283-300, May-June.
- Daniel Vastfjall & Ellen Peters & Paul Slovic, 2008. "Affect, risk perception and future optimism after the tsunami disaster," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 3, pages 64-72, January.
- Stephan Dickert & Paul Slovic, 2009. "Attentional mechanisms in the generation of sympathy," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 4(4), pages 297-306, June.
- Slovic, Paul & Finucane, Melissa & Peters, Ellen & MacGregor, Donald G., 2002. "Rational actors or rational fools: implications of the affect heuristic for behavioral economics," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 31(4), pages 329-342.
- Emre Soyer & Robin M. Hogarth, 2011. "The size and distribution of donations: Effects of number of recipients," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(7), pages 616-628, October.
- Gong, Min & Baron, Jonathan, 2011. "The generality of the emotion effect on magnitude sensitivity," Journal of Economic Psychology, Elsevier, vol. 32(1), pages 17-24, February.
- Robin Hogarth & Emre Soyer, 2010. "The size and distribution of donations: Effects of numbers of potential recipients," Economics Working Papers 1246, Department of Economics and Business, Universitat Pompeu Fabra.
- Baron, Jonathan, 1997. "Confusion of Relative and Absolute Risk in Valuation," Journal of Risk and Uncertainty, Springer, vol. 14(3), pages 301-9, May-June.
- Gretchen B. Chapman & Jingjing Liu, 2009. "Numeracy, frequency, and Bayesian reasoning," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 4(1), pages 34-40, February.
- Ellen Peters & Paul Slovic & Daniel Vastfjall & C. K. Mertz, 2008. "Intuitive numbers guide decisions," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 3(8), pages 619-635, December.
When requesting a correction, please mention this item's handle: RePEc:jdm:journl:v:6:y:2011:i:7:p:638-650. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jonathan Baron)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.