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Meeting the Challenge of Entrepreneurship with Social Media: The Case of Tunisian Women Entrepreneurs

Author

Listed:
  • Hajer Chaker
  • Samia Zouaoui

Abstract

Despite the large numbers of digital women entrepreneurs around the world, the role of social media in helping them meeting the challenge of entrepreneurship is still unclear. Through semi-structured interviews, we explored the role social media plays in the businesses of eight Tunisian digital women entrepreneurs. As a part of the Middle East and North Africa region, Tunisia was an interesting context of study characterised by an interesting presence of women in all fields, especially in entrepreneurship. And yet the number of studies carried out in this context on this effect remains limited despite the high adoption rates of social media platforms. Going from the theoretical approach to data analysis, the findings show that social media helped women entrepreneurs meeting the challenge of entrepreneurship and impacted their professional lives positively.

Suggested Citation

  • Hajer Chaker & Samia Zouaoui, 2023. "Meeting the Challenge of Entrepreneurship with Social Media: The Case of Tunisian Women Entrepreneurs," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 9(1), pages 33-61, January.
    • Handle: RePEc:sae:jouent:v:9:y:2023:i:1:p:33-61
    DOI: 10.1177/23939575221138439
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    References listed on IDEAS

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    Cited by:

    1. Abderahman Rejeb & Karim Rejeb & Edit Süle, 2026. "A systematic review of female entrepreneurship using co-word and main path analyses," Quality & Quantity: International Journal of Methodology, Springer, vol. 60(1), pages 727-765, February.
    2. Chux Gervase Iwu & Lucky Sibanda & Tendai Makwara, 2026. "African Entrepreneurial Ecosystem Resource Constraints: A COVID-19 Perspective," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 12(1), pages 9-26, January.
    3. Wei Wan & Hong Wu & Hui-Ling Hu, 2024. "Entrepreneurial Empowerment through the Internet: A Qualitative Research on Chinese Women Entrepreneurs," SAGE Open, , vol. 14(3), pages 21582440241, August.

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