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Intentions to Enhance Tourism in Private Households: Explanation and Mediated Effects of Entrepreneurial Experience

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  • Jennifer Heiny
  • Icek Ajzen
  • Ingrid-Ute Leonhäuser
  • Peter Schmidt

Abstract

In two remote regions in the Caucasus (Georgia), the tourism sector gains importance as a source of income. Based on the theory of planned behaviour ( Ajzen, 1991 ), a structural equation model was applied to explore the factors that determine the intentions of private households to enhance their activities in the tourism sector. The strongest influence was exerted by subjective norm followed by perceived behavioural control. Underlying beliefs showed that the family had the strongest influence on subjective norm, suggesting that interventions should also target the social environment. Furthermore, bank loans can foster the perceived ability of enhancing touristic activities while personal illness was perceived as a significant threat. The background factor, experience, indirectly influenced the intention to enhance touristic activities.

Suggested Citation

  • Jennifer Heiny & Icek Ajzen & Ingrid-Ute Leonhäuser & Peter Schmidt, 2019. "Intentions to Enhance Tourism in Private Households: Explanation and Mediated Effects of Entrepreneurial Experience," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 5(2), pages 128-148, July.
    • Handle: RePEc:sae:jouent:v:5:y:2019:i:2:p:128-148
    DOI: 10.1177/2393957519858531
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    References listed on IDEAS

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    Cited by:

    1. Haoyi Huang & Eddie W. L. Cheng, 2022. "The Role of Commitment in an Extended Theory of Planned Behavior: Test of Its Mediating Effect with Partial Least Squares Structural Equation Modeling," Mathematics, MDPI, vol. 10(7), pages 1-13, March.

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