IDEAS home Printed from https://ideas.repec.org/a/sae/globus/v21y2020i1p176-196.html
   My bibliography  Save this article

Factors Affecting Consumer Adoption of Mobile Apps in NCR: A Qualitative Study

Author

Listed:
  • Neerja Arora
  • Garima Malik
  • Deepak Chawla

Abstract

The recent years have seen an exponential rise in the mobile application space. Organizations strive to be present in this space for interacting with the customer. In this light, it is important to study the current usage of mobile applications and factors which affect their adoption across age groups. This research is a qualitative study, which investigates the pattern of usage, the user friendliness, the liked and disliked features of mobile apps and the beliefs associated with them. Mobile applications being a fairly recent technological advancement, it has been important to study their adoption in the light of the diffusion of innovation and investigate the effect of social influence on decisions to use mobile apps. The findings of this study are based on a total of 29 responses (19 through semi-structured interviews and 10 through focus group discussion) in National Capital Region of India (NCR). The responses were analyzed using content analysis. This study reveals differences in patterns of usage and beliefs among Gen X and Gen Y users. It was found that Gen Y users used mobile apps much more extensively than Gen X users. Though both categories of users believed that usage of mobile apps made life easier, Gen X users had negative beliefs about mobile apps. The findings also reveal the presence of the trait of innovativeness and uniqueness among Gen Y users, which leads to adoption of mobile applications.

Suggested Citation

  • Neerja Arora & Garima Malik & Deepak Chawla, 2020. "Factors Affecting Consumer Adoption of Mobile Apps in NCR: A Qualitative Study," Global Business Review, International Management Institute, vol. 21(1), pages 176-196, February.
    • Handle: RePEc:sae:globus:v:21:y:2020:i:1:p:176-196
    DOI: 10.1177/0972150919876748
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972150919876748
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0972150919876748?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Venkatesh, Viswanath & Morris, Michael G. & Ackerman, Phillip L., 2000. "A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 83(1), pages 33-60, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Robert Stefko & Radovan Bacik & Richard Fedorko & Maria Olearova, 2022. "Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 181-223, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vishal K. Gupta & Suman Niranjan & Banu A. Goktan & John Eriskon, 2016. "Individual entrepreneurial orientation role in shaping reactions to new technologies," International Entrepreneurship and Management Journal, Springer, vol. 12(4), pages 935-961, December.
    2. Cowan, Kelly R. & Daim, Tugrul U., 2011. "Review of technology acquisition and adoption research in the energy sector," Technology in Society, Elsevier, vol. 33(3), pages 183-199.
    3. Junmin Lee & Keungoui Kim & Hyunha Shin & Junseok Hwang, 2018. "Acceptance Factors of Appropriate Technology: Case of Water Purification Systems in Binh Dinh, Vietnam," Sustainability, MDPI, vol. 10(7), pages 1-20, June.
    4. Syed Saad Hussain & Jabran Aziz & Ahsan Raza Jaffari & Maira Fatima & Syed Kamran Wasiq Ejaz, 2012. "Cellular Services Packages and their Impact on Social Values of Youth," Journal of Economics and Behavioral Studies, AMH International, vol. 4(4), pages 204-210.
    5. Li-Su Huang & Cheng-Po Lai, 2014. "Knowledge Management Adoption And Diffusion Using Structural Equation Modeling," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(1), pages 39-56.
    6. Rahman Ummeh Habiba Faria Benteh & Zafar Muhammad Khubaib, 2020. "Factors Influencing Uber Adoption In Bangladesh And Pakistan," Open Economics, De Gruyter, vol. 3(1), pages 86-97, January.
    7. Sara Cannizzaro & Rob Procter & Sinong Ma & Carsten Maple, 2020. "Trust in the smart home: Findings from a nationally representative survey in the UK," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-30, May.
    8. Oghuma, Apollos Patricks & Chang, Younghoon & Libaque-Saenz, Christian Fernando & Park, Myeong-Cheol & Rho, Jae Jeung, 2015. "Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea," Telecommunications Policy, Elsevier, vol. 39(8), pages 658-677.
    9. Woersdorfer, Julia Sophie & Kaus, Wolfhard, 2011. "Will nonowners follow pioneer consumers in the adoption of solar thermal systems? Empirical evidence for northwestern Germany," Ecological Economics, Elsevier, vol. 70(12), pages 2282-2291.
    10. Renata Benigna Gonçalves & Júlio César Bastos Figueiredo, 2022. "Effects of perceived risks and benefits in the formation of the consumption privacy paradox: a study of the use of wearables in people practicing physical activities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1485-1499, September.
    11. Ertugrul Uysal & Sascha Alavi & Valéry Bezençon, 2022. "Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1153-1175, November.
    12. Dileep Kumar M & Harvi S, 2014. "Malaysian Y Generation Consumer Research: Does Gender and Technology Literacy affirmative towards E-commerce activities?," Journal of Economics and Behavioral Studies, AMH International, vol. 6(12), pages 906-918.
    13. Md Shamimul Islam & Noorliza Karia & Mohamed Soliman Mohamed Soliman & Mahmudul Hasan Fouji & Jamshed Khalid & Muhammad Khaleel, 2017. "Adoption of Mobile Banking in Bangladesh: A Conceptual Framework," Review of Social Sciences, LAR Center Press, vol. 2(8), pages 1-8, August.
    14. Siebert, Johannes Ulrich & Kunz, Reinhard E. & Rolf, Philipp, 2021. "Effects of decision training on individuals’ decision-making proactivity," European Journal of Operational Research, Elsevier, vol. 294(1), pages 264-282.
    15. Herbjørn Nysveen & Per Egil Pedersen, 2016. "Consumer adoption of RFID-enabled services. Applying an extended UTAUT model," Information Systems Frontiers, Springer, vol. 18(2), pages 293-314, April.
    16. Simone Mueller & Larry Lockshin & Jordan Louviere, 2010. "What you see may not be what you get: Asking consumers what matters may not reflect what they choose," Marketing Letters, Springer, vol. 21(4), pages 335-350, December.
    17. Faheem Gul Gilal & Jian Zhang & Rukhsana Gul Gilal & Naeem Gul Gilal, 2020. "Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective," Review of Managerial Science, Springer, vol. 14(1), pages 87-113, February.
    18. Chen Yang & Jing Hu, 2022. "When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 167-189, March.
    19. Cavalcanti, Carina & Fleming, Christopher & Leibbrandt, Andreas, 2022. "Risk externalities and gender: Experimental evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 196(C), pages 51-64.
    20. Bhagwatwar, Akshay & Hara, Noriko & Ynalvez, Marcus A., 2013. "Out of Asia: Understanding the nexus between technology usage and research productivity in Japan, Singapore, and Taiwan," International Journal of Information Management, Elsevier, vol. 33(6), pages 963-970.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:globus:v:21:y:2020:i:1:p:176-196. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.imi.edu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.