IDEAS home Printed from https://ideas.repec.org/a/sae/envira/v41y2009i8p2014-2028.html
   My bibliography  Save this article

Intermediaries and the Governance of Choice: The Case of Green Electricity Labelling

Author

Listed:
  • Harald Rohracher

    (IFZ—Inter-University Research Centre for Technology, Work and Culture, University of Klagenfurt, Schlögelgasse 2, 8010 Graz, Austria)

Abstract

This paper is about the reframing of electricity markets as a strategically oriented nonstate governance activity of intermediary organisations. In particular, it is centred on the establishment of ‘green’ electricity labels by environmental and other nongovernmental organisations (NGOs) as an attempt to establish and shape a market for green electricity. Such labels serve as a ‘boundary object’ between electricity generators, suppliers, consumers, and regulators, and are analysed as the creation of new sociotechnical arrangements around green electricity generation and use. The analysis also shows that private governance initiatives of this kind are highly interdependent with state regulatory systems. NGOs have played a vital role in defining and negotiating such standards, enrolling and aligning supply-side and demand-side actors, communicating with a wider public and building trust for the respective products, establishing links with regulators, and shaping policies for renewable electricity at national and European levels. The cases of electricity labelling investigated are an example of new political strategies of civil society intermediary organisations in an increasingly market-driven environment.

Suggested Citation

  • Harald Rohracher, 2009. "Intermediaries and the Governance of Choice: The Case of Green Electricity Labelling," Environment and Planning A, , vol. 41(8), pages 2014-2028, August.
  • Handle: RePEc:sae:envira:v:41:y:2009:i:8:p:2014-2028
    DOI: 10.1068/a41234
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1068/a41234
    Download Restriction: no

    File URL: https://libkey.io/10.1068/a41234?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Truffer, Bernhard & Markard, Jochen & Wustenhagen, Rolf, 2001. "Eco-labeling of electricity--strategies and tradeoffs in the definition of environmental standards," Energy Policy, Elsevier, vol. 29(11), pages 885-897, September.
    2. Markard, Jochen & Truffer, Bernhard, 2006. "The promotional impacts of green power products on renewable energy sources: direct and indirect eco-effects," Energy Policy, Elsevier, vol. 34(3), pages 306-321, February.
    3. Diaz-Rainey, Ivan & Ashton, John K., 2008. "Stuck between a ROC and a hard place? Barriers to the take up of green energy in the UK," Energy Policy, Elsevier, vol. 36(8), pages 3043-3051, August.
    4. Wustenhagen, Rolf & Markard, Jochen & Truffer, Bernhard, 2003. "Diffusion of green power products in Switzerland," Energy Policy, Elsevier, vol. 31(7), pages 621-632, June.
    5. Rajsapan Jain & Khayrul Kabir & Joe B. Gilroy & Keith A. R. Mitchell & Kin-chung Wong & Robin G. Hicks, 2007. "High-temperature metal–organic magnets," Nature, Nature, vol. 445(7125), pages 291-294, January.
    6. Michel Callon & Fabian Muniesa, 2005. "Economic markets as calculative collective devices," Post-Print halshs-00087477, HAL.
    7. Wustenhagen, Rolf & Bilharz, Michael, 2006. "Green energy market development in Germany: effective public policy and emerging customer demand," Energy Policy, Elsevier, vol. 34(13), pages 1681-1696, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kivimaa, Paula & Boon, Wouter & Hyysalo, Sampsa & Klerkx, Laurens, 2019. "Towards a typology of intermediaries in sustainability transitions: A systematic review and a research agenda," Research Policy, Elsevier, vol. 48(4), pages 1062-1075.
    2. Nick Eyre, 2013. "Decentralization of governance in the low-carbon transition," Chapters, in: Roger Fouquet (ed.), Handbook on Energy and Climate Change, chapter 27, pages 581-597, Edward Elgar Publishing.
    3. Jonathan Silver, 2015. "Disrupted Infrastructures: An Urban Political Ecology of Interrupted Electricity in Accra," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 39(5), pages 984-1003, September.
    4. Julie Cidell, 2014. "Mapping the Green Building Industry: How Local are Architects and General Contractors?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 105(1), pages 79-90, February.
    5. Toonen, Hilde M. & Lindeboom, Han J., 2015. "Dark green electricity comes from the sea: Capitalizing on ecological merits of offshore wind power?," Renewable and Sustainable Energy Reviews, Elsevier, vol. 42(C), pages 1023-1033.
    6. Beau Warbroek & Thomas Hoppe & Frans Coenen & Hans Bressers, 2018. "The Role of Intermediaries in Supporting Local Low-Carbon Energy Initiatives," Sustainability, MDPI, vol. 10(7), pages 1-28, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kaenzig, Josef & Heinzle, Stefanie Lena & Wüstenhagen, Rolf, 2013. "Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany," Energy Policy, Elsevier, vol. 53(C), pages 311-322.
    2. Ivan Diaz‐Rainey & John K. Ashton, 2011. "Profiling potential green electricity tariff adopters: green consumerism as an environmental policy tool?," Business Strategy and the Environment, Wiley Blackwell, vol. 20(7), pages 456-470, November.
    3. Hartmann, Patrick & Apaolaza, Vanessa & D'Souza, Clare & Echebarria, Carmen & Barrutia, Jose M., 2013. "Nuclear power threats, public opposition and green electricity adoption: Effects of threat belief appraisal and fear arousal," Energy Policy, Elsevier, vol. 62(C), pages 1366-1376.
    4. MacDonald, Scott & Eyre, Nick, 2018. "An international review of markets for voluntary green electricity tariffs," Renewable and Sustainable Energy Reviews, Elsevier, vol. 91(C), pages 180-192.
    5. Herbes, Carsten & Ramme, Iris, 2014. "Online marketing of green electricity in Germany—A content analysis of providers’ websites," Energy Policy, Elsevier, vol. 66(C), pages 257-266.
    6. Toonen, Hilde M. & Lindeboom, Han J., 2015. "Dark green electricity comes from the sea: Capitalizing on ecological merits of offshore wind power?," Renewable and Sustainable Energy Reviews, Elsevier, vol. 42(C), pages 1023-1033.
    7. Herbes, Carsten & Rilling, Benedikt & MacDonald, Scott & Boutin, Nathalie & Bigerna, Simona, 2020. "Are voluntary markets effective in replacing state-led support for the expansion of renewables? – A comparative analysis of voluntary green electricity markets in the UK, Germany, France and Italy," Energy Policy, Elsevier, vol. 141(C).
    8. Diaz-Rainey, Ivan & Ashton, John K., 2008. "Stuck between a ROC and a hard place? Barriers to the take up of green energy in the UK," Energy Policy, Elsevier, vol. 36(8), pages 3043-3051, August.
    9. Hast, A. & Syri, S. & Jokiniemi, J. & Huuskonen, M. & Cross, S., 2015. "Review of green electricity products in the United Kingdom, Germany and Finland," Renewable and Sustainable Energy Reviews, Elsevier, vol. 42(C), pages 1370-1384.
    10. L. Mundaca & H. Moncreiff, 2021. "New Perspectives on Green Energy Defaults," Journal of Consumer Policy, Springer, vol. 44(3), pages 357-383, September.
    11. Möllering, Guido, 2009. "Market constitution analysis: A new framework applied to solar power technology markets," MPIfG Working Paper 09/7, Max Planck Institute for the Study of Societies.
    12. Soimakallio, Sampo & Kiviluoma, Juha & Saikku, Laura, 2011. "The complexity and challenges of determining GHG (greenhouse gas) emissions from grid electricity consumption and conservation in LCA (life cycle assessment) – A methodological review," Energy, Elsevier, vol. 36(12), pages 6705-6713.
    13. Litvine, Dorian & Wüstenhagen, Rolf, 2011. "Helping "light green" consumers walk the talk: Results of a behavioural intervention survey in the Swiss electricity market," Ecological Economics, Elsevier, vol. 70(3), pages 462-474, January.
    14. Aleksandra Sus & Rafał Trzaska & Maciej Wilczyński & Joanna Hołub-Iwan, 2023. "Strategies of Energy Suppliers and Consumer Awareness in Green Energy Optics," Energies, MDPI, vol. 16(4), pages 1-23, February.
    15. Markard, Jochen & Truffer, Bernhard, 2006. "The promotional impacts of green power products on renewable energy sources: direct and indirect eco-effects," Energy Policy, Elsevier, vol. 34(3), pages 306-321, February.
    16. Hanimann, Raphael & Vinterbäck, Johan & Mark-Herbert, Cecilia, 2015. "Consumer behavior in renewable electricity: Can branding in accordance with identity signaling increase demand for renewable electricity and strengthen supplier brands?," Energy Policy, Elsevier, vol. 78(C), pages 11-21.
    17. Rahbauer, Sebastian & Menapace, Luisa & Menrad, Klaus & Decker, Thomas, 2016. "Adoption of green electricity by small- and medium-sized enterprises in Germany," Renewable and Sustainable Energy Reviews, Elsevier, vol. 59(C), pages 1185-1194.
    18. Ivan Diaz-Rainey & Dionisia Tzavara, 2011. "Financing Renewable Energy through Household Adoption of Green Electricity Tariffs: A Diffusion Model of an Induced Environmental Market," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2011-03, Centre for Competition Policy, University of East Anglia, Norwich, UK..
    19. Carsten Herbes & Lorenz Braun & Dennis Rube, 2016. "Pricing of Biomethane Products Targeted at Private Households in Germany—Product Attributes and Providers’ Pricing Strategies," Energies, MDPI, vol. 9(4), pages 1-15, March.
    20. Nick Eyre, 2013. "Decentralization of governance in the low-carbon transition," Chapters, in: Roger Fouquet (ed.), Handbook on Energy and Climate Change, chapter 27, pages 581-597, Edward Elgar Publishing.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:envira:v:41:y:2009:i:8:p:2014-2028. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.