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The Path from Digitization to Digital Transformation: The Case of Two Traditional Organizations

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  • Ioana BORCAN

    (University of Craiova)

Abstract

Digital Transformation poses considerable challenges for organizations, especially for the ones whose origins go back to a pre-digital era. A misunderstanding of key concepts, capabilities involved in the process or expected outcomes can lead to confusion and costly mistakes. The objectives of the article are threefold: clarify the theoretical concept of digital transformation, understand its content and map the tactical approach for its execution. The paper’s background is set on a theoretical approach, allowing an understanding of the key terms. The case study allows the understanding of this complex phenomenon within its context. The researches expected results are the identification of the key elements contributing to the success or failure of the transformation and the proposal of a framework useful for the evaluation of a company’s digital maturity.

Suggested Citation

  • Ioana BORCAN, 2021. "The Path from Digitization to Digital Transformation: The Case of Two Traditional Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(3), pages 376-388, July.
    • Handle: RePEc:rom:rmcimn:v:22:y:2021:i:3:p:376-388
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    References listed on IDEAS

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    1. Christian Arnold & Daniel Kiel & Kai-Ingo Voigt, 2016. "How The Industrial Internet Of Things Changes Business Models In Different Manufacturing Industries," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(08), pages 1-25, December.
    2. Adriana Schiopoiu Burlea, 2019. "The Impact of Triple Bottom Dispersal of Actions on Integrated Reporting: A Critical Perspective," CSR, Sustainability, Ethics & Governance, in: Samuel O. Idowu & Mara Del Baldo (ed.), Integrated Reporting, chapter 0, pages 141-152, Springer.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    digitalization; digital transformation; digitization; business model innovation; digital maturity.;
    All these keywords.

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L6 - Industrial Organization - - Industry Studies: Manufacturing
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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