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The Impact of Cultural Intelligence on the Management of Multicultural Sports Organizations: A Comparative Analysis between Romania and France

Author

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  • Daniel LOVIN

    (Dunarea de Jos University of Galati)

  • Alexandru CAPATINA

    (Dunarea de Jos University of Galati)

  • Denis BERNARDEAU-MOREAU

    (University of Lille)

Abstract

In an increasingly globalized world, sport has become a promoter of multiculturalism and sports teams can be considered true multinational organizations. In such a world, the concept of cultural intelligence is gaining increasing interest because it explains why individuals may or may not adapt to a new cultural context. Cultural intelligence is a form of intelligence that can be applied even in the field of sports, where huge amounts of money are allocated to expatriate athletes to add value to organizations. Cultural intelligence is a factor that influences the successful adaptation to a new cultural context, but in turn it can be influenced by other factors. Successful adaptation to a new cultural environment can lead to increased selfconfidence, team integration and increased market share of athletes. This research is based on the responses of 150 athletes evolving in multicultural teams in France and Romania and analyzes how cultural intelligence influences adaptation to a new cultural context but also how adaptation influences the market share of athletes. Although the sample is represented by athletes, the research results can be useful for all those interested in multicultural management.

Suggested Citation

  • Daniel LOVIN & Alexandru CAPATINA & Denis BERNARDEAU-MOREAU, 2021. "The Impact of Cultural Intelligence on the Management of Multicultural Sports Organizations: A Comparative Analysis between Romania and France," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(3), pages 301-320, July.
    • Handle: RePEc:rom:rmcimn:v:22:y:2021:i:3:p:301-320
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    File URL: https://www.rmci.ase.ro/no22vol3/02.pdf
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    References listed on IDEAS

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    1. Bücker, Joost‏ JLE & Furrer, Olivier & Lin, Yanyan, 2015. "Measuring cultural intelligence: a new test of the CQ scale," FSES Working Papers 461, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
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    Cited by:

    1. Bratianu Constantin & Paiuc Dan, 2023. "Emotional and cultural intelligences: a comparative analysis between the United States of America and Romania," Management & Marketing, Sciendo, vol. 18(2), pages 91-112, June.
    2. Geneviève Morin & David Talbot, 2023. "Cultural intelligence of expatriate workers: a systematic review," Management Review Quarterly, Springer, vol. 73(1), pages 413-454, February.

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    More about this item

    Keywords

    multiculturalism; cultural intelligence; sports management; adaptation; cultural diversity.;
    All these keywords.

    JEL classification:

    • Z1 - Other Special Topics - - Cultural Economics
    • Z2 - Other Special Topics - - Sports Economics
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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