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How Promotional Advertisements Can Change the Buying Behavior of Children

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  • Muhammad Irfan Akram
  • Sheikh Aftab Ahmad
  • Ahsan Ul Haq

Abstract

This study aims to highlight the impact of promotional advertising on children's buying behavior.Promotions are tools that maximize the sales of any organization. Retailers or manufacturers apply this toolto invite consumers to buy more products. The proposed study aims to focus the advertising impact on childpurchases in the Pakistani capital. It is convenient to sample 500 respondents and collect data with the helpof the questionnaire. The results show that there is a negligible correlation between the purchase behaviorand coupons. On the contrary, buying one-to-one free, the physical environment impacts significantly on thepurchase behavior. The proposed research helps marketers recognize most effective promotional ads thatcan significantly affect a child's buying behavior

Suggested Citation

  • Muhammad Irfan Akram & Sheikh Aftab Ahmad & Ahsan Ul Haq, 2019. "How Promotional Advertisements Can Change the Buying Behavior of Children," Information Management and Business Review, AMH International, vol. 11(3), pages 46-50.
    • Handle: RePEc:rnd:arimbr:v:11:y:2019:i:3:p:46-50
    DOI: 10.22610/imbr.v11i3(I).2946
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    References listed on IDEAS

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    1. Park, Eun Joo & Kim, Eun Young & Funches, Venessa Martin & Foxx, William, 2012. "Apparel product attributes, web browsing, and e-impulse buying on shopping websites," Journal of Business Research, Elsevier, vol. 65(11), pages 1583-1589.
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