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Travelling to Tourism Destinations through the lens of Sustainability: An extended TPB Model to predict behavioural intention of Gen Z Consumers

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Abstract

The aim of this study is to predict Gen Z Consumers’ behavioural intention towards travelling to tourism destinations in the context of sustainability by developing an integrated structural model that incorporates the Theory of Planned Behaviour model with the additional constructs i.e. climate change awareness and desire for digital disconnection. The data was collected using the online questionnaire developed with Google forms and examined using SEM with AMOS and SPSS software. The hypotheses were statistically tested and the results revealed that integrating the theory of planned behaviour with climate change awareness and desire for digital disconnection leads to a strong model for examining behavioural intentions towards visiting tourism destinations. The findings may be used by government agencies, tourist management departments, and tourism businesses to establish suitable tourism development policies in tourism destinations. To the best of the authors’ knowledge, this study is one the first in tourism research to integrate the theory of planned behaviour with climate change awareness and desire for digital disconnection to investigate Gen Z Consumers’ behavioural intention towards travelling to tourism destinations.

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  • Gf, Sujood & Siddiqui, Samiha & Bano, Naseem & Hamid, Sheeba, 2022. "Travelling to Tourism Destinations through the lens of Sustainability: An extended TPB Model to predict behavioural intention of Gen Z Consumers," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 172-189.
  • Handle: RePEc:ris:jspord:1055
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    1. Alina Petronela Pricope Vancia & Codruța Adina Băltescu & Gabriel Brătucu & Alina Simona Tecău & Ioana Bianca Chițu & Liliana Duguleană, 2023. "Examining the Disruptive Potential of Generation Z Tourists on the Travel Industry in the Digital Age," Sustainability, MDPI, vol. 15(11), pages 1-19, May.
    2. Mihail Ovidiu Tănase & Puiu Nistoreanu & Răzvan Dina & Bogdan Georgescu & Virgil Nicula & Cosmin Nicolae Mirea, 2023. "Generation Z Romanian Students’ Relation with Rural Tourism—An Exploratory Study," Sustainability, MDPI, vol. 15(10), pages 1-21, May.
    3. Azhar, Mohd & Hamid, Sheeba & Akhtar, Mohd Junaid & Subhan, Mohammad, 2022. "Delineating the Influence of Social Media Use on Sustainable Rural Tourism: An Application of TPB with Place Emotion," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(4), pages 292-312.

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    More about this item

    Keywords

    Gen Z Consumers; Theory of Planned Behaviour; Climate Change Awareness; Desire for Digital Disconnection; Tourism Destinations;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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