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Impact Of User And Solomo Characteristics On Solomo Reuse Intention: Theory Of Consumption Value

Author

Listed:
  • MUHAMMAD ASHRAF

    (Department of Management Sciences, COMSATS University Islamabad, Vehari Campus)

  • JAMIL AHMAD

    (Corresponding author: Department of Management Sciences, COMSATS University Islamabad, Vehari Campus)

  • MUMTAZ ABDUL REHMAN

    (Department of Management Sciences, COMSATS University Islamabad, Vehari Campus)

  • WAREESA SHARIF

    (Faculty of Computer Science and Information Technology, The Islamia University Bahawalpur)

Abstract

Social-Local-Mobile (SoLoMo) services are emerging mobile services combining software and hardware techniques to enable users to interact and communicate by obtaining location-based information at any time and place in real time. SoLoMo is growing in the form of different applications including Facebook, Instagram, LINE, and Google maps. In spite of that less attention has been paid to examine determinants of users’ intention to reuse the SoLoMo services. However, based on consumption value theory, this study aims to examine the value drivers and investigate the effect of user’s characteristics and SoLoMo characteristics on user’s intention to reuse the SoLoMo services. The results indicate that innovativeness, user’s knowledge, epistemic value and social value are significant drivers for user’s intention to reuse the SoLoMo service. While functional value and emotional value has not significant impact on it. The study has significant implications to research and theory.

Suggested Citation

  • Muhammad Ashraf & Jamil Ahmad & Mumtaz Abdul Rehman & Wareesa Sharif, 2022. "Impact Of User And Solomo Characteristics On Solomo Reuse Intention: Theory Of Consumption Value," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 11(1), pages 63-72, March.
    • Handle: RePEc:rfh:bbejor:v:11:y:2022:i:1:p:63-72
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    SoLoMo services; consumption values; SoLoMo characteristics; user’s characteristics; SoLoMo reuse;
    All these keywords.

    JEL classification:

    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth

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