IDEAS home Printed from https://ideas.repec.org/a/rfa/smcjnl/v13y2025i4p173-183.html

Determinants of Effective CSR Strategy Implementation in Sports Organisations

Author

Listed:
  • Nomndeni N Hlatshwayo
  • Sameera B Hussain
  • Paulene Naidoo

Abstract

This paper explores the determinants of effective Corporate Social Responsibility (CSR) strategy implementation within sports organisations in the eThekwini region. Sport serves as a powerful tool for bridging social and economic disparities, fostering unity, and promoting gender and racial equality. Previous research indicates that hosting sporting events can create employment opportunities and generate economic benefits (Valeri, 2019). The increasing focus on leveraging sports for CSR purposes calls for an understanding of the factors influencing implementation. Through a qualitative research approach, this study identifies determining factors for successful CSR implementation, drawing on insights from four sports organisations. This study illustrates that successful CSR implementation can be attained through a high level of CSR awareness, organisational embeddedness, effective communication with stakeholders, continuous evaluation, and the strategic leveraging of specific organisational strengths. Overall, the research contributes to existing literature clarifying the dynamics of CSR in sports organisations and the factors that influence effective implementation of CSR strategies.

Suggested Citation

  • Nomndeni N Hlatshwayo & Sameera B Hussain & Paulene Naidoo, 2025. "Determinants of Effective CSR Strategy Implementation in Sports Organisations," Studies in Media and Communication, Redfame publishing, vol. 13(4), pages 173-183, December.
    • Handle: RePEc:rfa:smcjnl:v:13:y:2025:i:4:p:173-183
    as

    Download full text from publisher

    File URL: https://redfame.com/journal/index.php/smc/article/download/7728/6979
    Download Restriction: no
    File URL: https://redfame.com/journal/index.php/smc/article/view/7728
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Massimo Valeri, 2019. "The Reporting Tools of Corporate Social Responsibility," CSR, Sustainability, Ethics & Governance, in: Corporate Social Responsibility and Reporting in Sports Organizations, chapter 0, pages 63-110, Springer.
    2. Massimo Valeri, 2019. "Corporate Social Responsibility and Reporting in Sports Organizations," CSR, Sustainability, Ethics & Governance, Springer, number 978-3-319-97649-5, March.
    3. Hafiz Yasir Ali & Rizwan Qaiser Danish & Muhammad Asrar‐ul‐Haq, 2020. "How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 166-177, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dingyu Wu & Xiaolin Li, 2024. "The curvilinear relationship between corporate social responsibility and competitive advantage: Empirical evidence from China," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 33(1), pages 40-64, January.
    2. Ziyu Zhao & Mengyang Wang & Qiyuan Zhang, 2024. "The double-edged sword effect of government-initiated CSR on organizational profitability: Moderating roles of slack resources and competition intensity," Asia Pacific Journal of Management, Springer, vol. 41(4), pages 2091-2118, December.
    3. Ning Gao & Uyen Tran, 2021. "Sustainable development news and stock market reaction: Evidence from the 2017 Newsweek Green Ranking release," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 419-426, January.
    4. Yuan, Ruizhi & Luo, Jun & Liu, Martin J. & Yannopoulou, Natalia, 2022. "“I am proud of my job”: Examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    5. Jesús J. Cambra‐Fierro & J. Alfredo Flores‐Hernández & Lourdes Pérez & Guadalupe Valera‐Blanes, 2020. "CSR and branding in emerging economies: The effect of incomes and education," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2765-2776, November.
    6. Saif Ur-Rehman & Elgilani Elshareif & Naseem Abidi, 2025. "To win the marketplace, you must first win the workplace: CEO ability, CSR, and firm performance: evidence from fast-growing firms in Asia–Pacific," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 22(1), pages 28-46, March.
    7. Yuan Qiu & Di Zhou, 2024. "De‐politicization and corporate social responsibility: Empirical evidence from China," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 3668-3684, July.
    8. María Dolores Aledo‐Ruiz & Eva Martínez‐Caro & José Manuel Santos‐Jaén, 2022. "The influence of corporate social responsibility on students' emotional appeal in the HEIs: The mediating effect of reputation and corporate image," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(3), pages 578-592, May.
    9. Salim, Kinan & Disli, Mustafa & Ng, Adam & Dewandaru, Ginanjar & Nkoba, Malik Abdulrahman, 2023. "The impact of sustainable banking practices on bank stability," Renewable and Sustainable Energy Reviews, Elsevier, vol. 178(C).
    10. Shafique Ur Rehman & Stefano Bresciani & Dorra Yahiaoui & Elisa Giacosa, 2022. "Environmental sustainability orientation and corporate social responsibility influence on environmental performance of small and medium enterprises: The mediating effect of green capability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(6), pages 1954-1967, November.
    11. Xue-Zhou Zhao & Jun Chen & Feng-Wen Chen & Wei Wang & Senmao Xia, 2020. "How High-Polluting Firms Suffer from Being Distracted form Intended Purpose: A Corporate Social Responsibility Perspective," IJERPH, MDPI, vol. 17(24), pages 1-29, December.
    12. Muhammad Mubushar & Shahid Rasool & Muhammad Imtiaz Haider & Roberto Cerchione, 2021. "The impact of corporate social responsibility activities on stakeholders' value co‐creation behaviour," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1906-1920, November.
    13. Esther Agyeiwaa Owusu & Lulin Zhou & Agyemang Kwasi Sampene & Francis Atta Sarpong & Francisca Arboh, 2024. "Fostering Environmental Performance Via Corporate Social Responsibility and Green Innovation Initiatives: Examining the Moderating Influence of Competitive Advantage," SAGE Open, , vol. 14(2), pages 21582440241, April.
    14. Jong Chao Yeh & Chun-Yen Chung & Chi-yin Hong, 2024. "Research on Critical Factors in University-Corporation Social Responsibility," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(4), pages 1-8.
    15. Rui Coelho & Shital Jayantilal & Joao J. Ferreira, 2023. "The impact of social responsibility on corporate financial performance: A systematic literature review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1535-1560, July.
    16. Rafael Becerra-Vicario & Daniel Ruiz-Palomo & Ana León-Gómez & José Manuel Santos-Jaén, 2023. "The Relationship between Innovation and the Performance of Small and Medium-Sized Businesses in the Industrial Sector: The Mediating Role of CSR," Economies, MDPI, vol. 11(3), pages 1-18, March.
    17. Andani Thakhathi, 2021. "Advancing transcendent development: An in‐depth review of developmental corporate social responsibility’s value proposition, inhibitions, and inclusive sustainable development prospects," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 30(S1), pages 103-125, September.
    18. José Solana‐Ibáñez & Manuel Caravaca‐Garratón, 2021. "Stakeholder engagement and corporate social reputation: The influence of exogenous factors on efficiency performance (stakeholder engagement and exogenous factors): Stakeholder engagement and exogenous factors," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1891-1905, November.
    19. Weiwei Wu & Li Yu, 2024. "How Does Environmental Corporate Social Responsibility Affect Technological Innovation? The Role of Green Entrepreneurial Orientation and Green Intellectual Capital," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(1), pages 3297-3328, March.
    20. Gentjan Çera & Khurram Ajaz Khan & Andrea Bláhová & Jaroslav Belas, Jr., 2022. "Do owner-manager demographics in SMEs matter for corporate social responsibility?," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 17(2), pages 511-531, June.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfa:smcjnl:v:13:y:2025:i:4:p:173-183. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Redfame publishing (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.