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Determinants of Effective CSR Strategy Implementation in Sports Organisations

Author

Listed:
  • Nomndeni N Hlatshwayo
  • Sameera B Hussain
  • Paulene Naidoo

Abstract

This paper explores the determinants of effective Corporate Social Responsibility (CSR) strategy implementation within sports organisations in the eThekwini region. Sport serves as a powerful tool for bridging social and economic disparities, fostering unity, and promoting gender and racial equality. Previous research indicates that hosting sporting events can create employment opportunities and generate economic benefits (Valeri, 2019). The increasing focus on leveraging sports for CSR purposes calls for an understanding of the factors influencing implementation. Through a qualitative research approach, this study identifies determining factors for successful CSR implementation, drawing on insights from four sports organisations. This study illustrates that successful CSR implementation can be attained through a high level of CSR awareness, organisational embeddedness, effective communication with stakeholders, continuous evaluation, and the strategic leveraging of specific organisational strengths. Overall, the research contributes to existing literature clarifying the dynamics of CSR in sports organisations and the factors that influence effective implementation of CSR strategies.

Suggested Citation

  • Nomndeni N Hlatshwayo & Sameera B Hussain & Paulene Naidoo, 2025. "Determinants of Effective CSR Strategy Implementation in Sports Organisations," Studies in Media and Communication, Redfame publishing, vol. 13(4), pages 173-183, December.
    • Handle: RePEc:rfa:smcjnl:v:13:y:2025:i:4:p:173-183
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    References listed on IDEAS

    as
    1. Massimo Valeri, 2019. "The Reporting Tools of Corporate Social Responsibility," CSR, Sustainability, Ethics & Governance, in: Corporate Social Responsibility and Reporting in Sports Organizations, chapter 0, pages 63-110, Springer.
    2. Massimo Valeri, 2019. "Corporate Social Responsibility and Reporting in Sports Organizations," CSR, Sustainability, Ethics & Governance, Springer, number 978-3-319-97649-5, February.
    3. Mihai-Florentin Herciu, 2021. "The Evolution of Corporate Social Responsibility and the Impact on the Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 295-303, December.
    4. Hafiz Yasir Ali & Rizwan Qaiser Danish & Muhammad Asrar‐ul‐Haq, 2020. "How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 166-177, January.
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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