IDEAS home Printed from https://ideas.repec.org/a/rfa/smcjnl/v12y2024i1p232-241.html

Influence of Radio Music Broadcasting On COVID-19 Vaccine Acceptance among Women in Rural Communities of Delta State, Nigeria

Author

Listed:
  • Lucky Ogheneruemu Ojoboh
  • Kasiari Jessica Egbon
  • Joshua Aghogho Erubami
  • Joel Chinedum Ugwuoke
  • Sandra Idemudia
  • Vera Chinyere Olu

Abstract

Music broadcasting is an essential feature of radio communication, and musical lyrics constitute an essential component of public health-related media campaigns. This study explores the influence of radio music broadcasting on the perception, attitudes and behaviour of women towards COVID-19 vaccine acceptance in twelve rural communities of Delta State, Nigeria. Anchored on the Theory of Reasoned Action/Behaviour, the study utilises the survey research design to critically analyse responses obtained from 400 respondents drawn through multistage sampling. Findings showed that radio is a major source of information on COVID-19 vaccines among the respondents, and radio music broadcasting has a significant positive influence on the respondents’ perception, attitude and behaviour towards COVID-19 vaccine acceptance and willingness to be vaccinated. Specifically, the findings suggest that increased exposure to radio music broadcasting on COVID-19 vaccine tends to enhance the respondents’ overall acceptance of the vaccine as well as their willingness to get vaccinated. The study recommends the need for improved access to radio music broadcasting programmes in rural communities and the development of more suitable programming contents to promote the acceptance of recommended public health behaviours among rural dwellers.

Suggested Citation

  • Lucky Ogheneruemu Ojoboh & Kasiari Jessica Egbon & Joshua Aghogho Erubami & Joel Chinedum Ugwuoke & Sandra Idemudia & Vera Chinyere Olu, 2024. "Influence of Radio Music Broadcasting On COVID-19 Vaccine Acceptance among Women in Rural Communities of Delta State, Nigeria," Studies in Media and Communication, Redfame publishing, vol. 12(1), pages 232-241, March.
    • Handle: RePEc:rfa:smcjnl:v:12:y:2024:i:1:p:232-241
    as

    Download full text from publisher

    File URL: https://redfame.com/journal/index.php/smc/article/download/6632/6413
    Download Restriction: no
    File URL: https://redfame.com/journal/index.php/smc/article/view/6632
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nicole M. Krause & Isabelle Freiling & Becca Beets & Dominique Brossard, 2020. "Fact-checking as risk communication: the multi-layered risk of misinformation in times of COVID-19," Journal of Risk Research, Taylor & Francis Journals, vol. 23(7-8), pages 1052-1059, August.
    2. Yaqub, Ohid & Castle-Clarke, Sophie & Sevdalis, Nick & Chataway, Joanna, 2014. "Attitudes to vaccination: A critical review," Social Science & Medicine, Elsevier, vol. 112(C), pages 1-11.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dincer, Oguzhan & Gillanders, Robert, 2021. "Shelter in place? Depends on the place: Corruption and social distancing in American states," Social Science & Medicine, Elsevier, vol. 269(C).
    2. Kim, Soojong & Kim, Kwanho & Kim, Hye Min, 2025. "Large language models’ varying accuracy in recognizing risk-promoting and health-supporting sentiments in public health discourse: The cases of HPV vaccination and heated tobacco products," Social Science & Medicine, Elsevier, vol. 383(C).
    3. Helen Dickinson & Anne Kavanagh & Stefanie Dimov & Marissa Shields & Ashley McAllister, 2023. "Political legitimacy and vaccine hesitancy: Disability support workers in Australia," Policy and Society, Darryl S. Jarvis and M. Ramesh, vol. 42(1), pages 104-116.
    4. Philipp Wassler & Giacomo Del Chiappa & Thi Hong Hai Nguyen & Giancarlo Fedeli & Nigel L. Williams, 2022. "Increasing vaccination intention in pandemic times: a social marketing perspective," Italian Journal of Marketing, Springer, vol. 2022(1), pages 37-58, March.
    5. Joana Mendonça & Ana Patrícia Hilário, 2023. "Healthism vis-à-vis Vaccine Hesitancy: Insights from Parents Who Either Delay or Refuse Children’s Vaccination in Portugal," Societies, MDPI, vol. 13(8), pages 1-15, August.
    6. Wang, Ruijie & Zhou, Yuhao & Medo, Matúš, 2025. "Combining deliberate study and heuristics to form opinions on interconnected questions," Chaos, Solitons & Fractals, Elsevier, vol. 199(P1).
    7. Lucia Freira & Marco Sartorio & Cynthia Boruchowicz & Florencia Lopez Boo & Joaquin Navajas, 2021. "The interplay between partisanship, forecasted COVID-19 deaths, and support for preventive policies," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 8(1), pages 1-10, December.
    8. Oguzhan C. Dincer, 2021. "Trust in Government and Compliance With Stay at Home Orders in American States," CESifo Working Paper Series 8869, CESifo.
    9. Berezin, Mabel & Eads, Alicia, 2016. "Risk is for the rich? Childhood vaccination resistance and a Culture of Health," Social Science & Medicine, Elsevier, vol. 165(C), pages 233-245.
    10. Ines Kožuh & Peter Čakš, 2025. "Understanding Social Media Behaviour: The Role of Risk Perception in Crowdsourced Fact-Checking," SAGE Open, , vol. 15(4), pages 21582440251, November.
    11. repec:beo:swcetp:23-03 is not listed on IDEAS
    12. Ivana Unukić & Sofija Turjak & Juraj Rašić, 2023. "Attitudes Towards Science And Technology Among European Union Citizens," Shaping Post-COVID World – Challenges for Economic Theory and Policy, in: Aleksandra Praščević & Miomir Jakšić & Mihail Arandarenko & Dejan Trifunović & Milutin Ješić (ed.),Shaping Post-COVID World – Challenges for Economic Theory and Policy, chapter 3, pages 47-66, Faculty of Economics and Business, University of Belgrade.
    13. Theiss Bendixen, 2020. "How cultural evolution can inform the science of science communication—and vice versa," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 7(1), pages 1-10, December.
    14. Macdonald, Bobbie & Vivalt, Eva, 2017. "Effective strategies for overcoming the naturalistic heuristic: Experimental evidence on consumer acceptance of “clean” meat," OSF Preprints ndtr2, Center for Open Science.
    15. Margherita, Alessandro & Elia, Gianluca & Klein, Mark, 2021. "Managing the COVID-19 emergency: A coordination framework to enhance response practices and actions," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    16. repec:osf:osfxxx:ndtr2_v1 is not listed on IDEAS
    17. Andrej Kirbiš, 2023. "The Impact of Socioeconomic Status, Perceived Threat and Healthism on Vaccine Hesitancy," Sustainability, MDPI, vol. 15(7), pages 1-13, March.
    18. Željko Pavić & Emma KovaÄ ević & Adrijana Å uljok & Juraj Jurlina & Maja MiÅ¡kulin & Aida Mujkić & Ivan MiÅ¡kulin, 2023. "The Deficit and Contextual Models of Vaccine Hesitancy: A Test of the Mediation Paths," SAGE Open, , vol. 13(4), pages 21582440231, December.
    19. Hao Gao & Qingting Zhao & Chuanlin Ning & Difan Guo & Jing Wu & Lina Li, 2021. "Does the COVID-19 Vaccine Still Work That “Most of the Confirmed Cases Had Been Vaccinated”? A Content Analysis of Vaccine Effectiveness Discussion on Sina Weibo during the Outbreak of COVID-19 in Nanjing," IJERPH, MDPI, vol. 19(1), pages 1-14, December.
    20. Athias, Laure & Macina, Moudo, 2022. "Demand for vaccination in Sub-Saharan Africa: The vertical legacy of the slave trade," Social Science & Medicine, Elsevier, vol. 293(C).
    21. Auste Valinciute & Mike S. Schäfer, 0. "Lithuanians’ perceptions of vaccination and their sources of information: a literature review," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 0, pages 1-11.
    22. Christophe Lévêque & Haris Megzari, 2023. "Intensification or diversification: responses by anti health-pass entrepreneurs to French government announcements," International Journal of Health Economics and Management, Springer, vol. 23(4), pages 553-583, December.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfa:smcjnl:v:12:y:2024:i:1:p:232-241. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Redfame publishing (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.