The role of green procurement, green supply chain management, green marketing strategy, and customers' environmental attitudes on green purchase intentions of plastic bag substitutes: a structural equation model on modern retail

Plastic has become the most waste in the world. No less evidence that the plastic we buy directly or indirectly from modern retail has caused global waste that cannot be disposed of from the face of the earth. Therefore, studies need to find out what factors can be used to reduce consumptive activities on plastic bags in modern retail. In this study, research data was obtained from businesspeople to confirm the factors that reduce purchase intention so that customers and businesspeople of modern retail can use alternatives to plastic bags such as paper bags, biodegradable bags, or goody bags. By exploring questionnaire data using SEM PLS, it was found that the elements of Green Procurement, Green Supply Chain Management, Green Marketing Strategy, and Customers' Environmental Attitudes positively and significantly became the main role in influencing purchase intention with a green concept to replace single-use plastic bags in modern retail. Key Words:green supply chain management, Green Procurement, Green Marketing Strategy, Customers’ Environmental Attitudes, Green Purchase Intention, Retail Modern