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Determinants of interest to join Generation Z in non-profit organizations: Mediation Model

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  • Farid Sauqi

    (Islamic University of Malang)

  • Pardiman

    (Islamic University of Malang)

  • Supriyanto

    (Islamic University of Malang)

Abstract

This study aims to analyze the role of leadership in moderating the influence of organizational image and religiosity on interest in joining. The sample was GP Ansor cadres, Pasuruan Regency, totaling 156 respondents, namely the Z generation. Questionnaires were distributed via Google form as direct data collection from respondents. Then the data were analyzed using structural equation modeling partial least squares (SEM-PLS), which was then used to answer the research hypothesis. The results of the study show that organizational and leadership image can directly increase interest in joining. However, religiosity did not succeed in increasing interest in joining. Furthermore, leadership failed to moderate the effect of organizational image and religiosity on interest in joining cadres. Key Words:Organizational Image; Religiosity; Leadership; Interest to Join

Suggested Citation

  • Farid Sauqi & Pardiman & Supriyanto, 2023. "Determinants of interest to join Generation Z in non-profit organizations: Mediation Model," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(3), pages 186-195, April.
    • Handle: RePEc:rbs:ijbrss:v:12:y:2023:i:3:p:186-195
    DOI: 10.20525/ijrbs.v12i3.2494
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    References listed on IDEAS

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    1. María Del Mar Alonso‐Almeida & Josep Llach, 2019. "Socially responsible companies: Are they the best workplace for millennials? A cross‐national analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 238-247, January.
    2. Katarzyna Klimkiewicz & Victor Oltra, 2017. "Does CSR Enhance Employer Attractiveness? The Role of Millennial Job Seekers' Attitudes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 449-463, September.
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