IDEAS home Printed from https://ideas.repec.org/a/prg/jnlaip/v2022y2022i2id181p218-240.html
   My bibliography  Save this article

Exploring Facebook Identity Construction of Vietnamese Netizens

Author

Listed:
  • Hai Chung Pham
  • Lien Nguyen
  • Phuong Tran
  • Thuy Tran

Abstract

Studying the ways in which people construct their identities in online environments is a pressing contemporary concern. The research reported in this article was designed to examine the uses of, and influences on, Vietnamese respondents' identity formation on Facebook. Data were collected by means of a social survey and the application of the Zaltman metaphor elicitation technique, a procedure that searches for customers' thoughts and emotions by digging deep into the visual and non-visual illustrations that customers collect or make on their own. The findings show how Vietnamese Facebook users present themselves and how they thereby facilitate their self-expansion and maintain their sense of self-esteem. According to the analysis, it can be suggested that Facebook is where adults portray their socially conformed versions against social reflection. They use this platform to seek validation, demonstrate their professional side to make them look better in the eyes of society. Drivers of online identity formation are revealed through negotiating with conflicts in their existing identities. The level of self-modification amongst respondents is adjusted in relation to their social vigilance, conformity and motivations in and between social categorization.

Suggested Citation

  • Hai Chung Pham & Lien Nguyen & Phuong Tran & Thuy Tran, 2022. "Exploring Facebook Identity Construction of Vietnamese Netizens," Acta Informatica Pragensia, Prague University of Economics and Business, vol. 2022(2), pages 218-240.
    • Handle: RePEc:prg:jnlaip:v:2022:y:2022:i:2:id:181:p:218-240
    DOI: 10.18267/j.aip.181
    as

    Download full text from publisher

    File URL: http://aip.vse.cz/doi/10.18267/j.aip.181.html
    Download Restriction: free of charge
    File URL: http://aip.vse.cz/doi/10.18267/j.aip.181.pdf
    Download Restriction: free of charge
    File URL: https://libkey.io/10.18267/j.aip.181?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Aaron C. Ahuvia, 2005. "Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 171-184, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Murphy Patrick J. & Pollack Jeff & Nagy Brian & Rutherford Matthew & Coombes Susan, 2019. "Risk Tolerance, Legitimacy, and Perspective: Navigating Biases in Social Enterprise Evaluations," Entrepreneurship Research Journal, De Gruyter, vol. 9(4), pages 1-19, October.
    2. Sujit Raghunathrao Jagadale & Himadri Roy‐Chaudhuri & Djavlonbek Kadirov, 2021. "Quality‐of‐life as chronotopefication and futurization: Subsistence consumer experiences in India," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 59-86, March.
    3. Pera, Rebecca & Viglia, Giampaolo & Furlan, Roberto, 2016. "Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 44-55.
    4. Ferreira Pedro & Rodrigues Paula & Rodrigues Pedro, 2019. "Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand," Management & Marketing, Sciendo, vol. 14(3), pages 278-291, September.
    5. Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016. "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 950-957.
    6. Jerónimo, Rita & Ramos, Tânia & Ferreira, Mário B., 2018. "Trait transference from brands to individuals: The impact of brand-behavior congruency," Journal of Business Research, Elsevier, vol. 88(C), pages 54-65.
    7. Oyedele, Adesegun & Simpson, Penny M., 2018. "Streaming apps: What consumers value," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 296-304.
    8. Lucy Gill-Simmen & Deborah J. MacInnis & Andreas B. Eisingerich & C. Whan Park, 2018. "Brand-self connections and brand prominence as drivers of employee brand attachment," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 128-146, December.
    9. Zokaei Ashtiani, Amin & Dudek, Thomas & Rieger, Marc Oliver, 2020. "Happy savers and happy spenders: An experimental study comparing US Americans and Germans," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 85(C).
    10. Pilar Rojas Gaviria, 2012. "Three essays on how sharing and consuming support home place reconnection in contemporary liquid times," ULB Institutional Repository 2013/209597, ULB -- Universite Libre de Bruxelles.
    11. Masset, Julie & Decrop, Alain, 2016. "“God, I have so many ashtrays!” Dependences and dependencies in consumer–possession relationships," Journal of Business Research, Elsevier, vol. 69(1), pages 94-109.
    12. Falk, Armin & Szech, Nora, 2016. "Pleasures of skill and moral conduct," Discussion Papers, Research Unit: Economics of Change SP II 2016-301, WZB Berlin Social Science Center.
    13. Hatice Aydýn & Cemal Zehir, 2017. "What Type Relationship Do We Have with Our Brands? Is the Name of this Relationship Brand Romance?," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 272-283.
    14. Muhammad Taqi, "undated". "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives 202070, Reviewsep.
    15. Hsieh, Sara H. & Chang, Aihwa, 2016. "The Psychological Mechanism of Brand Co-creation Engagement," Journal of Interactive Marketing, Elsevier, vol. 33(C), pages 13-26.
    16. Wang, Zi & Yuan, Ruizhi & Luo, Jun & Liu, Martin J., 2022. "Redefining “masstige” luxury consumption in the post-COVID era," Journal of Business Research, Elsevier, vol. 143(C), pages 239-254.
    17. D’Souza, Clare & Apaolaza, Vanessa & Hartmann, Patrick & Nguyen, Ninh, 2023. "The consequence of possessions: Self-identity, extended self, psychological ownership and probabilities of purchase for pet’s fashion clothing," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    18. Tae-Im Han & Dooyoung Choi, 2019. "Fashion Brand Love: Application of a Cognition–Affect–Conation Model," Social Sciences, MDPI, vol. 8(9), pages 1-14, September.
    19. Ranfagni, Silvia & Runfola, Andrea, 2018. "Connecting passion: Distinctive features from emerging entrepreneurial profiles," Journal of Business Research, Elsevier, vol. 92(C), pages 403-411.
    20. Ching-Wei Ho & Yu-Bing Wang, 2020. "Does Social Media Marketing and Brand Community Play the Role in Building a Sustainable Digital Business Strategy?," Sustainability, MDPI, vol. 12(16), pages 1-17, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prg:jnlaip:v:2022:y:2022:i:2:id:181:p:218-240. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stanislav Vojir (email available below). General contact details of provider: https://edirc.repec.org/data/uevsecz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.