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Three-step optimization based on a multi-model of rural tourism sites

Author

Listed:
  • Qi Li
  • Mengting Ai
  • Jing Luo
  • Yaru Sun
  • Lingling Tian

Abstract

Rural tourism is a vital facet of rural revitalization and balanced urban-rural development efforts. As socio-economic development and policy systems change, the tourism demand market progressively transitions from urban to rural areas. This study, based on ‘quantity-location-capacity’ principles, integrates actual environmental conditions and employs location-allocation and algorithmic models to enhance the accessibility of rural tourism sites in the metropolitan fringe area of Wuhan. The results show: ① Wuhan’s distribution of rural tourism destinations is uneven, with the suburbs demonstrating significantly higher composite accessibility compared to the central urban area; ② Based on this experiment’s results and the costs of optimization, there are eight new potential tourist locations; ③ The disparity in accessibility to Wuhan’s tourist destinations has been reduced, resulting in enhanced tourism efficiency and equity. This study can offer recommendations for rural tourism planning and development strategies and provide references for academic research methods.

Suggested Citation

  • Qi Li & Mengting Ai & Jing Luo & Yaru Sun & Lingling Tian, 2025. "Three-step optimization based on a multi-model of rural tourism sites," PLOS ONE, Public Library of Science, vol. 20(9), pages 1-16, September.
    • Handle: RePEc:plo:pone00:0332878
    DOI: 10.1371/journal.pone.0332878
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    References listed on IDEAS

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    1. Park, Duk-Byeong & Lee, Kwang-Woo & Choi, Hyun-Suk & Yoon, Yooshik, 2012. "Factors influencing social capital in rural tourism communities in South Korea," Tourism Management, Elsevier, vol. 33(6), pages 1511-1520.
    2. Richard Church & Charles R. Velle, 1974. "The Maximal Covering Location Problem," Papers in Regional Science, Wiley Blackwell, vol. 32(1), pages 101-118, January.
    3. S. L. Hakimi, 1964. "Optimum Locations of Switching Centers and the Absolute Centers and Medians of a Graph," Operations Research, INFORMS, vol. 12(3), pages 450-459, June.
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