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Stakeholder engagement in the city branding process

Author

Listed:
  • Claudia E Henninger

    (University of Manchester)

  • Caroline Foster

    (University of Sheffield)

  • Panayiota J Alevizou

    (University of Sheffield)

  • Chris Frohlich

    (University of Sheffield)

Abstract

This paper explores perceptions of stakeholder engagement in the city branding process from the perspective of two post-industrial cities: Sheffield, UK, and Essen, Germany. This qualitative research utilises a multi-case study approach, which allowed for semi-structure interviews and semiotics to be used. Preliminary findings highlight that there are four stakeholder ‘levels’. Each of these stakeholder groupings is involved in the city branding process to some extent. Findings suggest that the degree of involvement strongly depends on the primary stakeholders, who are seen as key decision-makers in the branding process. These primary stakeholders select other stakeholders that ‘can’ be involved in the branding process. Although this may be beneficial, it is vital to provide more opportunities and incorporate stakeholders that are willing to participate in the branding process. Alienating stakeholders may also lead to losing parts of an identity that is based on heritage. The focus is on two cities with a highly industrialised background, thus findings may not be applicable to cities without this heritage. This paper looks at both stakeholder engagement and city branding, thereby proposing four layers of stakeholder involvement in the city branding process.

Suggested Citation

  • Claudia E Henninger & Caroline Foster & Panayiota J Alevizou & Chris Frohlich, 2016. "Stakeholder engagement in the city branding process," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 285-298, November.
    • Handle: RePEc:pal:pbapdi:v:12:y:2016:i:4:d:10.1057_s41254-016-0002-1
    DOI: 10.1057/s41254-016-0002-1
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    References listed on IDEAS

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    1. Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
    2. Gopalan, Ram & Narayan, Bindu, 2010. "Improving customer experience in tourism: A framework for stakeholder collaboration," Socio-Economic Planning Sciences, Elsevier, vol. 44(2), pages 100-112, June.
    3. Merrilees, Bill & Miller, Dale & Herington, Carmel, 2013. "City branding: A facilitating framework for stressed satellite cities," Journal of Business Research, Elsevier, vol. 66(1), pages 37-44.
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    Cited by:

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    3. Meiling Han & Martin De Jong & Zhuqing Cui & Limin Xu & Haiyan Lu & Baiqing Sun, 2018. "City Branding in China’s Northeastern Region: How Do Cities Reposition Themselves When Facing Industrial Decline and Ecological Modernization?," Sustainability, MDPI, vol. 10(1), pages 1-25, January.
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    5. Haiyan Lu & Martin De Jong & Yawei Chen, 2017. "Economic City Branding in China: the Multi-Level Governance of Municipal Self-Promotion in the Greater Pearl River Delta," Sustainability, MDPI, vol. 9(4), pages 1-24, March.
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    8. Shixin Ivy Zhang & Yi Wang & Nancy X. Liu & Yat-Ming Loo, 2021. "Ningbo city branding and public diplomacy under the belt and road initiative in China," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 127-139, June.

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