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Characteristics of random responders in a financial risk-tolerance questionnaire

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  • John E. Grable

    (University of Georgia)

  • Wookjae Heo

    (South Dakota State University)

  • Abed Rabbani

    (University of Missouri)

Abstract

The possibility of random response occurring, which can result in Type II errors, is possible whenever a financial risk-tolerance questionnaire is administered. This study was designed to apply inter-item standard deviation (ISD) scores, as introduced by Marjanovic, Holden, Struthers, Cribbie, and Greenglass (2015), to identify responders to a financial risk-tolerance questionnaire as hyper-consistent, conscientious, or random. Hyper-consistent responders were found to be more likely to be older married men who make their own financial and investment decisions. Those classified as hyper-consistent exhibited the lowest risk-tolerance scores. Conscientious responders were more likely to report having a high level of attained education and to rely on someone else when making financial and investment decisions. Financial risk-tolerance scores for conscientious responders fell between scores for hyper-consistent and random responders. Random responders were found to be younger, single, less well educated, and more likely to hold cash in their portfolio. Random responders also exhibited the highest financial risk-tolerance scores among participants in this study.

Suggested Citation

  • John E. Grable & Wookjae Heo & Abed Rabbani, 2021. "Characteristics of random responders in a financial risk-tolerance questionnaire," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(1), pages 1-9, March.
    • Handle: RePEc:pal:jofsma:v:26:y:2021:i:1:d:10.1057_s41264-020-00078-6
    DOI: 10.1057/s41264-020-00078-6
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    References listed on IDEAS

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