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Generational differences in perceptions of financial planners

Author

Listed:
  • Raminder Luther

    (Salem State University)

  • Linda Jane Coleman

    (Salem State University)

  • Mayuresh Kelkar

    (Salem State University)

  • Gregory Foudray

    (Salem State University)

Abstract

This study investigates the differences in adoption of and perceptions about financial planners among different age groups. Data from a survey of more than 300 people across generations were used to determine if decisions of hiring financial planners, or the types of services requested from financial planners, differed across different age cohorts. Although there are some similarities across generations about expectations of expertise, unselfishness, and trustworthiness of financial planners, there are differences in how financial planners are sought out, and the areas of advice desired by different generations. Millennials and Generation X have a higher preference for independent financial planners over affiliated planners, require more frequent communication with their planners, consider advice for risk management as important as retirement planning, and wish to remain more involved with their planners than the older cohorts.

Suggested Citation

  • Raminder Luther & Linda Jane Coleman & Mayuresh Kelkar & Gregory Foudray, 2018. "Generational differences in perceptions of financial planners," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 23(2), pages 112-127, June.
    • Handle: RePEc:pal:jofsma:v:23:y:2018:i:2:d:10.1057_s41264-018-0046-9
    DOI: 10.1057/s41264-018-0046-9
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    References listed on IDEAS

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    1. Rob J. Alessie & Maarten van Rooij & Annamaria Lusardi, 2011. "Financial Literacy, Retirement Preparation and Pension Expectations in the Netherlands," NBER Working Papers 17109, National Bureau of Economic Research, Inc.
    2. Alessie, Rob & Van Rooij, Maarten & Lusardi, Annamaria, 2011. "Financial literacy and retirement preparation in the Netherlands," Journal of Pension Economics and Finance, Cambridge University Press, vol. 10(4), pages 527-545, October.
    3. Annamaria Lusardi & Olivia S. Mitchell, 2017. "How Ordinary Consumers Make Complex Economic Decisions: Financial Literacy and Retirement Readiness," Quarterly Journal of Finance (QJF), World Scientific Publishing Co. Pte. Ltd., vol. 7(03), pages 1-31, September.
    4. Rob Alessie & Maarten van Rooij & Annamaria Lusardi, 2011. "Financial Literacy, Retirement Preparation and Pension Expectations in the Netherlands," CeRP Working Papers 110, Center for Research on Pensions and Welfare Policies, Turin (Italy).
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