IDEAS home Printed from
   My bibliography  Save this article

Holistic ethnography: Studying the impact of multiple national identities on post-acquisition organizations


  • Fiona Moore

    (School of Management, Royal Holloway, University of London, Egham, UK)


Ethnographic research in international business studies focuses mainly on small group case studies, ignoring other genres of ethnography and limiting its role. I argue, based on a study of BMW MINI, that holistic ethnography allows multiple perspectives on the organization, making it particularly useful for studying cross-border acquisitions. I analyze cross-cultural relationships in the organization, the interaction of manager and worker perspectives, and the expression of national identities within the firm as its culture is negotiated, allowing for greater understanding of the conflicts that, in its managers’ view, affected the integration of the acquired subsidiary.

Suggested Citation

  • Fiona Moore, 2011. "Holistic ethnography: Studying the impact of multiple national identities on post-acquisition organizations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 42(5), pages 654-671, June.
  • Handle: RePEc:pal:jintbs:v:42:y:2011:i:5:p:654-671

    Download full text from publisher

    File URL:
    File Function: Link to full text PDF
    Download Restriction: Access to full text is restricted to subscribers.

    File URL:
    File Function: Link to full text HTML
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Lauring, Jakob & Klitmøller, Anders, 2015. "Corporate language-based communication avoidance in MNCs: A multi-sited ethnography approach," Journal of World Business, Elsevier, vol. 50(1), pages 46-55.
    2. Alfons Van Marrewijk & Marcel B. Veenswijk, 2016. "Changing institutional practices in the Dutch construction industry," International Journal of Project Organisation and Management, Inderscience Enterprises Ltd, vol. 8(1), pages 44-62.
    3. repec:eee:jbrese:v:76:y:2017:i:c:p:14-23 is not listed on IDEAS

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jintbs:v:42:y:2011:i:5:p:654-671. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla) or (Rebekah McClure). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.