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Examining Generic Competitive Strategy Types in U.S. and European Markets

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  • Susan P Douglas

    (New York University)

  • Dong Kee Rhee

    (New York University)

Abstract

Identification of generic competitive strategy types has recently attracted considerable attention. Most of this research has, however, focused on competitive strategy of U.S. businesses in their domestic market. The present study extends these findings to markets outside the United States, and more specifically Europe, based on a sample of industrial businesses drawn from the PIMS database. Similar dimensions underlying competitive strategy, and similar generic types are found among business in the U.S. and in Europe. Some differences in the performance and business characteristics of certain strategy types were, however, observed between U.S. and European markets. Rate of market growth also appeared to have more significant relation to performance of businesses in Europe than in the U.S.© 1989 JIBS. Journal of International Business Studies (1989) 20, 437–463

Suggested Citation

  • Susan P Douglas & Dong Kee Rhee, 1989. "Examining Generic Competitive Strategy Types in U.S. and European Markets," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 20(3), pages 437-463, September.
    • Handle: RePEc:pal:jintbs:v:20:y:1989:i:3:p:437-463
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    Cited by:

    1. Manu, Franklyn A. & Sriram, Ven, 1996. "Innovation, marketing strategy, environment, and performance," Journal of Business Research, Elsevier, vol. 35(1), pages 79-91, January.
    2. Carneiro, Jorge & da Silva, Jorge Ferreira & da Rocha, Angela, 2011. "Strategic profiles of Brazilian exporters and performance implications," Journal of Business Research, Elsevier, vol. 64(3), pages 250-257, March.
    3. Vivienne Shaw & Veronica Wong, 1995. "Strategies for Success in the British Machine Tool Market: A Comparative Study of German, British, American and Japanese Competitors," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 64(1), pages 103-113.
    4. repec:dgr:rugsom:96b02 is not listed on IDEAS
    5. Martinez, Marian Garcia & Poole, Nigel D., 2004. "Analysing Linkages between Strategy, Performance, Management Structure and Culture in the Spanish Fresh Produce Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(4), pages 1-24.
    6. Sin, Leo Y. M. & Tse, Alan C. B. & Yau, Oliver H. M. & Chow, Raymond P. M. & Lee, Jenny S. Y. & Lau, Lorett B. Y., 2005. "Relationship marketing orientation: scale development and cross-cultural validation," Journal of Business Research, Elsevier, vol. 58(2), pages 185-194, February.
    7. L. Tsourgiannis & M. Warren & A. Karasavvoglou & J. Eddison, 2012. "Marketing Strategies for the Primary Sector: An Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 147-178.
    8. Alsem, Karel Jan & Hoekstra, Janny C. & Heide, Bernard van der, 1996. "Marketing orientation and strategies in the Netherlands," Research Report 96B02, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    9. Salavou, Helen E. & Sergaki, Panagiota, 2013. "Generic Business Strategies in Greece: Private Food Firms versus Agricultural Cooperatives," Journal of Rural Cooperation, Hebrew University, Center for Agricultural Economic Research, vol. 41(1), pages 1-17.
    10. Albert H. Segars & Varun Grover, 1999. "Profiles of Strategic Information Systems Planning," Information Systems Research, INFORMS, vol. 10(3), pages 199-232, September.
    11. Samiee, Saeed & Athanassiou, Nicholas, 1998. "International Strategy Research: Cross-Cultural Methodology Implications," Journal of Business Research, Elsevier, vol. 43(2), pages 79-96, October.
    12. Li, Yuan & Deng, Shengliang, 1999. "A methodology for competitive advantage analysis and strategy formulation: An example in a transitional economy," European Journal of Operational Research, Elsevier, vol. 118(2), pages 259-270, October.
    13. Chen, Homin, 1999. "International performance of multinationals: a hybrid model," Journal of World Business, Elsevier, vol. 34(2), pages 157-170, July.

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