Municipal Evaluation in Mexico: A Measurement of the Government Reputation

The purpose of this paper is to provide a model to measure government reputation applicable to municipal governments. The methodology used was in a first step Analytical Hierarchy Process (Saaty’s Algorithm), based on the literature review, interviews, and focus groups in Mexico; in a second step, Partial Least Squares was used to examine the effect of¦ the independent variables and their dimensions on the dependent variable and to make predictions. Through an evaluation in a Mexican Local Government, Uruapan, Michoacán, and the use of PLS-SEM, the dependency relationship between government reputation and government performance, ethical commitment and government communication were verified, it should be stated that the leadership of the authorities was not statistically significant through PLS-SEM. The findings of the research provide practical guidelines for local governments and authorities to improve their reputation and strength investment, tourism and social values such as legitimacy, citizen’s participation, and social capital.