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Strategy: An Overview

Author

Listed:
  • Andra Modreanu

    (The Bucharest University of Economic Studies)

  • Gabriela Nicoleta Andrisan

    (The Bucharest University of Economic Studies)

  • Maria-Alexandra Sarbu

    (The Bucharest University of Economic Studies)

Abstract

As a consequence of a significant increased number of companies, humans are witnessing a war where the main characters are represented by organizations. The relevance of the strategy concept in this competitive business environment can be narrowed down to actions taken by firms in order to survive and grow. Strategy may be perceived a company’s move designed to achieve objectives. The aim of this study is to clarify which are the questions that a definiton of strategy should answer to in order to facilitate the understanding of the notion, starting for presenting several explanations of the concept provided by pioneers of strategic management. The methodology followed a quantitative approach; therefore it assumed the gathering and analysis of available data. The results present in a briefly manner what strategy and how it may be defined.

Suggested Citation

  • Andra Modreanu & Gabriela Nicoleta Andrisan & Maria-Alexandra Sarbu, 2021. "Strategy: An Overview," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 836-841, December.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:2:p:836-841
    as

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    References listed on IDEAS

    as
    1. Sorin-George I. TOMA & Anca BRATU & Marin BURCEA, 2013. "When Business Strategy Meets Creativity," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 148-153, October.
    2. Xiu-bao Yu, 2021. "The Fundamental Elements of Strategy," Management for Professionals, Springer, number 978-981-33-4713-7, December.
    3. Sorin-George Toma, 2008. "What is Six Sigma ?," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 8(1), pages 152-155, December.
    4. Xiu-bao Yu, 2021. "Fundamental Elements of the Strategy Concept," Management for Professionals, in: The Fundamental Elements of Strategy, chapter 0, pages 29-44, Springer.
    5. Kathleen M. Eisenhardt & Christopher B. Bingham, 2017. "Superior Strategy in Entrepreneurial Settings: Thinking, Doing, and the Logic of Opportunity," Strategy Science, INFORMS, vol. 2(4), pages 246-257, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    strategy; strategy definition; strategic management; company;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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