IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxxivy2024i1p370-377.html
   My bibliography  Save this article

Sustainability in Business Models: The Case of MUD Jeans

Author

Listed:
  • Gabriela-Nicoleta Andrisan

    (The Bucharest University of Economic Studies, Romania)

  • Andra Modreanu

    (The Bucharest University of Economic Studies, Romania)

Abstract

There has been a growing interest in society and among researchers regarding the significance of establishing sustainable business models. As organisations strive to adapt their business models to incorporate sustainability or establish new enterprises to tackle sustainability challenges, it becomes evident that there is no universally applicable model for sustainable business. As a result, companies frequently have difficulties in recognising and executing sustainable business models that are suitable for their needs. This article seeks to highlight the importance of incorporating sustainability into a business plan. Furthermore, it attempts to clarify techniques employed to accomplish this objective. The article is organised in multiple sections, such as a comprehensive analysis of existing literature, highlighting the most significant contributions to this matter. The following section discusses the methodology employed in the investigation. The fourth portion substantiates the study's results by presenting a case study, while the final section provides a summary of the findings.

Suggested Citation

  • Gabriela-Nicoleta Andrisan & Andra Modreanu, 2024. "Sustainability in Business Models: The Case of MUD Jeans," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 370-377, August.
    • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:1:p:370-377
    as

    Download full text from publisher

    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2024i1/Section%204/1.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sorin-George I. TOMA & Anca BRATU & Marin BURCEA, 2013. "When Business Strategy Meets Creativity," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 148-153, October.
    2. Sorin George Toma, 2005. "Fordism, Postfordism and Globalization," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 7(17), pages 135-138, April.
    3. Sorin George Toma, 2006. "From quality to the corporate social responsibility," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(20), pages 145-149, June.
    4. Minttu Laukkanen & Samuli Patala, 2014. "Analysing Barriers To Sustainable Business Model Innovations: Innovation Systems Approach," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 18(06), pages 1-21.
    5. Sorin George Toma, 2008. "SOCIAL RESPONSIBILITY AND CORPORATE CITIZENSHIP IN THE 21th CENTURY," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 80-85, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gabriela-Nicoleta Andrisan & Andra Modreanu, 2024. "Advantages of Industry 4.0: Case of Pashion Footwear," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 378-383, August.
    2. Sorin-George TOMA, 2023. "Enzo Ferrari, A Successful Industrialist And Entrepreneur," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(2), pages 125-131.
    3. Toma Sorin-George & Gradinaru Catalin & Modreanu Andra, 2023. "The Evolution Of The Digital Economy In Romania In The Period 2019-2022," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 205-210, December.
    4. Sorin-George TOMA, 2023. "Whisky, A Tasty Business," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(3), pages 28-34.
    5. Sorin-George Toma, 2024. "The Largest Global Retailers in the COVID-19 Pandemic Period 2020-2021," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 542-548, August.
    6. Toma Sorin-George, 2023. "How The World'S Most Innovative Countries Evolved In The Period 2020-2022," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 138-143, June.
    7. Andra MODREANU & Gabriela ANDRISAN & Magdalena PLATIS, 2023. "Corporate Social Responsibility Leadership," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(2), pages 25-36.
    8. Toma Sorin George, 2023. "Corporate Strategy And Business Strategy," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 82-88, June.
    9. Sorin-George Toma, 2024. "America’s Most Innovative Corporations in the Period 2022-2023," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 549-554, August.
    10. Modreanu Andra & Toma Sorin-George & Gradinaru Catalin, 2023. "A Different Approach Towards Social Media: Chinese Young Consumers Behaviour Insights," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 227-233, December.
    11. Gabriela ANDRISAN & Andra MODREANU, 2023. "The Role Of Innovation In A Sustainable Business Model: The Case Of Allegorie," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(1), pages 6-13.
    12. Sorin-George Toma, 2023. "The Evolution of the World Motor Vehicle Production in the Period 2018-2022," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 175-179, December.
    13. Tohanean Dragos & Sangeorzan Livia, 2023. "From Tradition To Transformation: The Role Of Digitalization In Advancing Business Model Innovation," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 242-250, December.
    14. Mechthild Donner & Anne Verniquet & Jan Broeze & Katrin Kayser & Hugo de Vries, 2021. "Critical success and risk factors for circular business models valorising agricultural waste and by-products," Post-Print hal-03004851, HAL.
    15. Wim Lambrechts & Andrew Mitchell & Mark Lemon & Muhammad Usman Mazhar & Ward Ooms & Rikkert van Heerde, 2021. "The Transition of Dutch Social Housing Corporations to Sustainable Business Models for New Buildings and Retrofits," Energies, MDPI, vol. 14(3), pages 1-24, January.
    16. Bellink, Miriam & Verburg, René W., 2023. "A system lock-in blocks the uptake of mixed sustainable Eucalyptus plantations in Brazil," Land Use Policy, Elsevier, vol. 134(C).
    17. Sorin-George Toma, 2023. "The Age of Agile Enterprises," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 822-828, August.
    18. Vinicius Minatogawa & Matheus Franco & Izabela Simon Rampasso & Maria Holgado & Diego Garrido & Hernan Pinto & Ruy Quadros, 2022. "Towards Systematic Sustainable Business Model Innovation: What Can We Learn from Business Model Innovation," Sustainability, MDPI, vol. 14(5), pages 1-35, March.
    19. Kaisa Vehmas & Nancy Bocken & Hannamaija Tuovila, 2024. "Understanding Consumer Attitudes Towards Sustainable Business Models—A Qualitative Study with Finnish Consumers," Circular Economy and Sustainability, Springer, vol. 4(2), pages 1487-1512, June.
    20. Fehrer, Julia A. & Wieland, Heiko, 2021. "A systemic logic for circular business models," Journal of Business Research, Elsevier, vol. 125(C), pages 609-620.

    More about this item

    Keywords

    business model; sustainability; value creation; value proposition; stakeholders;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:1:p:370-377. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.