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Sustainability in Business Models: The Case of MUD Jeans

Author

Listed:
  • Gabriela-Nicoleta Andrisan

    (The Bucharest University of Economic Studies, Romania)

  • Andra Modreanu

    (The Bucharest University of Economic Studies, Romania)

Abstract

There has been a growing interest in society and among researchers regarding the significance of establishing sustainable business models. As organisations strive to adapt their business models to incorporate sustainability or establish new enterprises to tackle sustainability challenges, it becomes evident that there is no universally applicable model for sustainable business. As a result, companies frequently have difficulties in recognising and executing sustainable business models that are suitable for their needs. This article seeks to highlight the importance of incorporating sustainability into a business plan. Furthermore, it attempts to clarify techniques employed to accomplish this objective. The article is organised in multiple sections, such as a comprehensive analysis of existing literature, highlighting the most significant contributions to this matter. The following section discusses the methodology employed in the investigation. The fourth portion substantiates the study's results by presenting a case study, while the final section provides a summary of the findings.

Suggested Citation

  • Gabriela-Nicoleta Andrisan & Andra Modreanu, 2024. "Sustainability in Business Models: The Case of MUD Jeans," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 370-377, August.
    • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:1:p:370-377
    as

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    References listed on IDEAS

    as
    1. Sorin-George I. TOMA & Anca BRATU & Marin BURCEA, 2013. "When Business Strategy Meets Creativity," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 148-153, October.
    2. Minttu Laukkanen & Samuli Patala, 2014. "Analysing Barriers To Sustainable Business Model Innovations: Innovation Systems Approach," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 18(06), pages 1-21.
    3. Sorin George Toma, 2005. "Fordism, Postfordism and Globalization," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 7(17), pages 135-138, April.
    4. Sorin George Toma, 2008. "SOCIAL RESPONSIBILITY AND CORPORATE CITIZENSHIP IN THE 21th CENTURY," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 80-85, February.
    5. Sorin George Toma, 2006. "From quality to the corporate social responsibility," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(20), pages 145-149, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    business model; sustainability; value creation; value proposition; stakeholders;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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