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Cash versus lottery video messages: online COVID-19 vaccine incentives experiment

Author

Listed:
  • Raymond M Duch
  • Adrian Barnett
  • Maciej Filipek
  • Javier Espinosa-Brito
  • Laurence S J Roope
  • Mara Violato
  • Philip M Clarke

Abstract

During the COVID-19 pandemic, governments offered financial incentives to increase vaccine uptake. We evaluate the impact on COVID-19 vaccine uptake of cash equivalents versus being entered into lotteries. We randomly assign 1628 unvaccinated US participants into one of three 45-second informational videos promoting vaccination with messages about (a) health benefits of COVID-19 vaccines (control), (b) being entered into lotteries or (c) receiving cash equivalent vouchers. After seeing the control health information video, 16% of individuals wanted information on COVID-19 vaccination. This compared with 14% of those assigned to the lottery video (odds ratio of 0.82 relative to control: 95% credible interval, 0.58–1.17) and 22% of those assigned to the cash voucher video (odds ratio of 1.53 relative to control: 95% credible interval, 1.11–2.11). These results support greater use of cash vouchers to promote information seeking about COVID-19 vaccination and do not support the use of lottery incentives.

Suggested Citation

  • Raymond M Duch & Adrian Barnett & Maciej Filipek & Javier Espinosa-Brito & Laurence S J Roope & Mara Violato & Philip M Clarke, 2023. "Cash versus lottery video messages: online COVID-19 vaccine incentives experiment," Oxford Open Economics, Oxford University Press, vol. 2, pages 9-8.
    • Handle: RePEc:oup:ooecxx:v:2:y:2023:i::p:9-8.
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