The Influence of Product Anthropomorphism on Comparative Judgment
[Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products]
Author
Abstract
Suggested Citation
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Velasco, Franklin & Yang, Zhiyong & Janakiraman, Narayanan, 2021. "A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance," Journal of Business Research, Elsevier, vol. 131(C), pages 735-746.
- Han, Jie & Wang, Desheng & Yang, Zhihao, 2023. "Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention," Journal of Business Research, Elsevier, vol. 167(C).
- Huang, Jingya & Wang, Liangyan & Chan, Eugene, 2024. "When does anthropomorphism hurt? How tool anthropomorphism negatively affects consumers' rewards for tool users," Journal of Business Research, Elsevier, vol. 170(C).
- Yang, Yikai & Zheng, Jiehui & Yu, Yining & Qiu, Yiling & Wang, Lei, 2024. "The role of recommendation sources and attribute framing in online product recommendations," Journal of Business Research, Elsevier, vol. 174(C).
- Hu, Peng & Gong, Yeming & Lu, Yaobin & Ding, Amy Wenxuan, 2023. "Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 109-127.
- Zhang, Junhui & Balaji, M.S. & Luo, Jun & Jha, Subhash, 2022. "Effectiveness of product recommendation framing on online retail platforms," Journal of Business Research, Elsevier, vol. 153(C), pages 185-197.
More about this item
Keywords
anthropomorphism; comparative judgment; absolute strategy; dimension-by-dimension strategy;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:46:y:2020:i:5:p:936-955.. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.