IDEAS home Printed from https://ideas.repec.org/a/oup/ajagec/v98y2016i1p54-73..html
   My bibliography  Save this article

Information Customization and Food Choice

Author

Listed:
  • Kelvin Balcombe
  • Iain Fraser
  • Ben Lowe
  • Diogo Souza Monteiro

Abstract

In this article, we employ a hypothetical discrete choice experiment to examine how much consumers are willing to pay to use technology to customize their food shopping. We conjecture that customized information provision can aid in the composition of a healthier shop. Our results reveal that consumers are prepared to pay relatively more for specific information as opposed to the generic nutritional information that is typically provided on food labels. In arriving at these results, we have examined various model specifications including those that use ex post de-briefing questions on attribute non-attendance and attribute-ranking information, and those that consider the time taken to complete the survey. Our main results are robust to the various model specifications we examine.

Suggested Citation

  • Kelvin Balcombe & Iain Fraser & Ben Lowe & Diogo Souza Monteiro, 2016. "Information Customization and Food Choice," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 98(1), pages 54-73.
  • Handle: RePEc:oup:ajagec:v:98:y:2016:i:1:p:54-73.
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1093/ajae/aav033
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. repec:eee:jeborg:v:144:y:2017:i:c:p:238-257 is not listed on IDEAS
    2. Gschwandtner, Adelina & Jang, Cheul & McManus, Richard, 2018. "Improving Drinking Water Quality in South Korea: A Choice Experiment," 92nd Annual Conference, April 16-18, 2018, Warwick University, Coventry, UK 273472, Agricultural Economics Society.
    3. Pambo, Kennedy O. & Okello, Julius J. & Mbeche, Robert & Kinyuru, John N., 2016. "Consumer Acceptance of Edible Insects for Non-Meat Protein in Western Kenya," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 246317, African Association of Agricultural Economists (AAAE).
    4. repec:kap:enreec:v:74:y:2019:i:2:d:10.1007_s10640-019-00349-4 is not listed on IDEAS
    5. Adelina Gschwandtner & Michael Burton, 2017. "The Willingness to Pay for Organic Attributes in the UK," Studies in Economics 1702, School of Economics, University of Kent.
    6. Huseynov, Samir & Krajbich, Ian & Palma, Marco A., 2018. "No Time to Think: Food Decision-Making under Time Pressure," 2018 Annual Meeting, August 5-7, Washington, D.C. 274135, Agricultural and Applied Economics Association.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:ajagec:v:98:y:2016:i:1:p:54-73.. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press). General contact details of provider: http://edirc.repec.org/data/aaeaaea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.