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Transforming Business Landscapes: Strategies For Sustainable And Innovative Growth In Thailand

Author

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  • Polwasit Lhakard

    (School of Liberal Arts, King Mongkut’s University of Technology Thonburi Bangkok, Thailand)

Abstract

This article explores the innovative business models and strategies that Thai companies are embracing to enhance their competitiveness, foster sustainability, and adapt to the evolving market conditions. By drawing on the work of prominent scholars, the article provides a comprehensive understanding of the transformative processes shaping the future of Thai businesses. Key findings include the adoption of platform-based models, circular economy models, servitization models, collaborative and sharing-based models, and localized and resilient supply chain models. The article also highlights the synergistic framework that integrates digital transformation, sustainability, entrepreneurship, and supply chain resilience, driving sustainable and innovative growth for Thai businesses.

Suggested Citation

  • Polwasit Lhakard, 2024. "Transforming Business Landscapes: Strategies For Sustainable And Innovative Growth In Thailand," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 9(2), pages 28-35, September.
    • Handle: RePEc:ora:jrojbe:v:9:y:2024:i:2:p:28-35
    DOI: http://doi.org/10.47535/1991ojbe193
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    References listed on IDEAS

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    1. Driediger, Fabian & Bhatiasevi, Veera, 2019. "Online grocery shopping in Thailand: Consumer acceptance and usage behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 224-237.
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    Keywords

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    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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