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Drivers Of Digital Transformation In Product Development, Business Modeling And Human Resources Management

Author

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  • Georgiana-Maria PETRESCU

    (Babeș-Bolyai University (Management, Faculty of Economics and Business Administration), Cluj-Napoca, Romania)

  • Anda Larisa ȘTEF

    (Babeș-Bolyai University (Management, Faculty of Economics and Business Administration), Cluj-Napoca, Romania)

  • Ioana CÎMPAN

    (Babeș-Bolyai University (Management, Faculty of Economics and Business Administration), Cluj-Napoca, Romania)

  • Emil Lucian CRIȘAN

    (Babeș-Bolyai University (Management, Faculty of Economics and Business Administration), Cluj-Napoca, Romania)

  • Irina Iulia SALANȚĂ

    (Babeș-Bolyai University (Management, Faculty of Economics and Business Administration), Cluj-Napoca, Romania, Prodigy IT Solution SRL)

Abstract

Digital transformation profoundly affects the business world, with both positive and negative outcomes. The purpose of this paper is to analyze how three business areas have been affected by the digital transformation. Therefore, we analyze the digital transformation of product development, the human resources management process, and business models. The analysis provides information and knowledge to researchers who address technological development in their work. A literature review on the evolution of the three fields has been performed. The comparative analysis reveals the existence of three main drivers concerning DT adoption in the three fields: improving communication, costs reduction, and increasing efficiency. The findings are relevant both for the three domains analyzed and for future research on the development of digitalization in general.

Suggested Citation

  • Georgiana-Maria PETRESCU & Anda Larisa ȘTEF & Ioana CÎMPAN & Emil Lucian CRIȘAN & Irina Iulia SALANȚĂ, 2023. "Drivers Of Digital Transformation In Product Development, Business Modeling And Human Resources Management," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 32(1), pages 758-770, July.
    • Handle: RePEc:ora:journl:v:32:y:2023:i:1:p:758-770
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    References listed on IDEAS

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    Keywords

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    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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