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Relationship Fundraising: Stand der empirischen Forschung, theoretischer Bezugsrahmen und zukünftige Forschungsfelder

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  • Scherhag, Christian
  • Boenigk, Silke

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  • Scherhag, Christian & Boenigk, Silke, 2010. "Relationship Fundraising: Stand der empirischen Forschung, theoretischer Bezugsrahmen und zukünftige Forschungsfelder," ZögU - Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 33(4), pages 354-367.
    • Handle: RePEc:nms:zoegun:10.5771/0344-9777-2010-4-354
    DOI: 10.5771/0344-9777-2010-4-354
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    References listed on IDEAS

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    1. Weir Laura & HIBBERT SALLY, 2000. "Building Donor Relationships: An Investigation into the Use of Relationship and Database Marketing by Charity Fundraisers," The Service Industries Journal, Taylor & Francis Journals, vol. 20(2), pages 114-132, April.
    2. Pfeffer, Jeffrey, 1997. "New Directions for Organization Theory: Problems and Prospects," OUP Catalogue, Oxford University Press, number 9780195114348.
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